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Проблемы современного экономического развития. Сборник научных трудов. Июнь-июль 2017 г.
M. :
Издательство "Перо", 2017.
Chapters
Sorokina M., В кн.: Проблемы современного экономического развития. Сборник научных трудов. Июнь-июль 2017 г.: М.: Издательство "Перо", 2017. С. 141–143.
Некоммерческому маркетингу давно определена важная роль для общества. В связи с этим необходимо применять основные категории классического маркетинга к сфере деятельности некоммерческого маркетинга. ...
Added: February 14, 2023
Keywords: некоммерческий маркетинг
Карпова Д. А., Sizova I., Gordin V. E., Креативные индустрии 2026 Т. 2 № 2 С. 10–31
This article examines the musealisation of industrial heritage and its role in regional and corporate branding. The relevance of this study stems from deindustrialisation processes, the growth of industrial tourism, and the need to preserve historical memory, which is particularly important in the context of Russian realities—the lack of a legal definition of the concept ...
Added: September 9, 2026
Veselova L. S., Морозова В. С., Дарчиева А. А., Управленец 2026 Vol. 17 No. 4 P. 66–78
На фоне развивающихся торгово-экономических отношений между Россией и Китаем российские десерт- ные бренды получают новые возможности для выхода на китайский рынок. Однако их присутствие ограничено преи- мущественно приграничными регионами, а продвижение сдерживается недостаточной адаптацией к социокультурным особенностям китайских потребителей. Статья посвящена разработке практических рекомендаций по формированию стратегии адаптации российских десертных брендов к специфике китайского рынка. ...
Added: September 9, 2026
Kilinc-Ata N., Warong M. M., SN Business & Economics 2026 Vol. 6 Article 326(2026)
Green transitions are widely expected to attract cleaner capital and accelerate decarbonization; however, emerging-economy evidence increasingly challenges this assumption. This study examines the dynamic relationship between energy transition indicators and capital inflows in BRICS+ economies over the period 1996–2022, explicitly testing the “Green Haven” hypothesis under conditions of global uncertainty. Unlike much of the existing ...
Added: September 9, 2026
Warong M. M., International Journal of Diplomacy and Economy 2026
This study conducted in Indonesia between 2000 and 2023, demonstrates a complex, non-linear interplay between the economic environment and the emergence of clean energy start-ups. Using Autoregressive Distributed Lag and Markov Switching models, the research shows that start-up formation coincides with periods of lower GDP growth, suggesting that innovation is often spurred by necessity. Two ...
Added: September 9, 2026
Кореневский В. В., Экономика и математические методы 2026 Т. 25 № 3 С. 853–878
The US presidential election is a lengthy and complex process, during which candidates present their views and programs for reforming the country's politics and economy, while mass media broadcast these positions to a wide audience. In the most recent election, the topic of cryptocurrencies was used in the campaign for the electorate for the first ...
Added: September 8, 2026
Veselova A., Dikova D., Aray Y., Asia Pacific Journal of Management 2026
We examine board of directors’ gender diversity and corporate social responsibility (CSR) disclosure of Russian firms, and test for their effects on the market valuation of these firms. The Russian context is unique because gender disparity of boards and top management remains high in Russia due to historical legacy, absence of specific diversity-promoting regulations and ...
Added: September 8, 2026
Mozias P., Социальные и гуманитарные науки. Отечественная и зарубежная литература. Серия 9: Востоковедение и африканистика 2026 № 2 С. 173–208
Abstract. Over the years of market reforms, China has moved from an autarkic economy to the position of the world’s largest trading power, becoming a global leader both in export volume and in total foreign trade turnover. For a long time, China’s export success was commonly explained by her use of comparative advantages in labor-intensive ...
Added: September 7, 2026
Kolesnik N. A., Общество и экономика 2026 № 1-2 С. 114–134
Стремительно растущее население планеты и рост объемов индивидуального потребления при низкой включенности населения в экологические практики признается ключевым
препятствием на пути к экономике замкнутого цикла. В статье анализируется использование
огромного рекламно-коммуникационного потенциала крупных торговых сетей для вовлечения
населения в экономику замкнутого цикла через повышение экологической сознательности и популяризацию ответственного потребления. Эмпирической основой исследования стала база данных коммуникации шести ...
Added: September 6, 2026
Boltachev M., Ymer 2026 Vol. 25 No. 8 P. 130–161
The field of business model adaptation (BMA) remains conceptually fragmented: definitions, antecedents, and typological patterns are scattered across isolated empirical studies, precluding cumulative theory-building. This systematic review aims to synthesise the existing literature on BMA by mapping how the construct is defined, what drives it, and what typological patterns can be identified. Following the SPAR-4-SLR ...
Added: September 4, 2026
Churakova I., Кумар В., Dianli Xitong Baohu yu Kongzhi/Power System Protection and Control 2026 No. 54 (3) P. 428–454
Purpose
This study examines the impact of Predictive Intelligence (PI) and Real-Time Data Insights (RDI) on Corporate Financial Sustainability (CFS), while controlling for organizational factors, industry factors, and AI-related risk factors. The research aims to determine whether these analytic capabilities (PI and RDI) individually and jointly contribute to long-term financial resilience and performance in modern organizations.
Theoretical ...
Added: September 4, 2026
Elyashevich I., Вестник Московского университета. Серия 6: Экономика 2026 Т. 61 № 3 С. 363–384
The study examined the properties of the normal distribution of the values of shipments of stocks of various categories from warehouses of large industrial companies. As a result, it was revealed that the use of the classical normal distribution, in some cases, may give incorrect results, since the values of stock shipments are positive values, ...
Added: September 3, 2026
Методы оценки структурных изменений в векторных и матричных агрегатах макроэкономических показателей
Lesnykh M., Motorin V., Тенденции экономического развития в XXI веке: Материалы VIІІ Международной научно-практической конференции, Республик Беларусь 2026 P. 233–236
The paper deals with comparative analysis of various methods for measuring and studying dynamics of structural macroeconomic indicators that reflect the peculiarities in a movement of multi-component macroeconomic systems. The metric, trigonometric and angular measures of structural changes are considered within vector formalism. Intertemporal orthogonal decomposition of a vector aggregate into the sum of quantity ...
Added: September 3, 2026
Zaruckiy M., Motorin V., Тенденции экономического развития в XXI веке: Материалы VIІІ Международной научно-практической конференции 2026 P. 237–240
The paper is devoted to developing the complex of input–output models for evaluating a potential receptivity of an economy to import substitution in final use and intermediate consumption ...
Added: September 3, 2026
Koshcheev D., Isopeskul O., М.: Инфра-М, 2027.
государственным служащим.
The monograph presents the results of a comprehensive analysis of the evolution of research related to the assessment of the tourist potential of administrative-territorial units (ATUs) from 1882 to 2024. For the first time, scientific schools are identified, and the author's approach to predictive values and a methodology for the quantitative assessment of the ...
Added: September 3, 2026
М.: МАКС Пресс, 2026.
The book consists of materials submitted by Russian and Foreign scientists to the Organizing
Committee of the All-Russian Round Table “Logic and Paradoxes of Modern Education Manage
ment”. The round table was held at the Faculty of Sociology of Lomonosov Moscow State University
on June 08, 2026. The texts are published in author's edition. Organizing Committee`s point of ...
Added: September 2, 2026
Sorokina M., Молодой ученый 2017 № 172 С. 71–72
Широкое распространение некоммерческих организаций дает основание говорить об особом направлении, а именно о некоммерческом маркетинге ...
Added: February 14, 2023
Korneeva I., Oyner O. K., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2018 № 4 С. 437–464
Purpose. The article aims to reveal how market orientation influences efficiency of Russian non-profits’ (NPO) operation. Design/ methodology/ approach. Market orientation is defined in a behavioral theoretical framework and measured by the MARKOR scale, adapted for the Russian non-profit sector. Efficiency of NPO’s operation is measured by self-reporting indicators, estimated by NPO’s CEOs. Indicators include ...
Added: November 15, 2018
Kalgina O., Организационная психология 2018 № 4 С. 111–136
The study evaluates the relationship between charity brand image and donors’ giving behavior. We use qualitative data collected via online-survey (N=97) to elicit significant characteristics of charities as perceived by donors. Based on qualitative findings we design 63 bipolar scales and test our instrument on a sample of donors (those who donated money (N=91) and ...
Added: September 13, 2018
Novatorov E. V., KSP Books, 2018.
The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector; (b) to deconstruct, comprehend, interpret, and critically appraise the current conceptualization of public sector marketing from the viewpoint of negativists identified in step ...
Added: July 23, 2018
Ориентация на рынок в некоммерческом секторе: сущность концепции и основные направления исследований
Korneeva I., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 № 4 С. 564–595
The paper aims to characterize the core theoretical framework of a concept of market orientation in the nonprofit sector. It systematizes up-to-date studies in this field and determines areas for future development. The analysis covers peer-reviewed papers from 1969 to 2015. The paper presents a detailed analysis of the theoretical concept of market orientation in ...
Added: October 23, 2017
Novatorov E. V., Marketing Science eJOURNAL 2017 Vol. 10 No. 11 P. 1–38
Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among marketing scholars about public service marketing concept. However, despite this apparent ...
Added: May 11, 2017
Novatorov E. V., / Series SSRN Working Paper Series "SSRN Working Paper Series". 2017.
Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among marketing scholars about public service marketing concept. However, despite this apparent ...
Added: April 25, 2017
Novatorov E. V., Journal of Economics Bibliography 2016 Vol. 3 No. 3 P. 450–459
The broadening marketing concept was introduced in 1969 and was initially well-received by marketing scholars. However, during the subsequent four decades, the concept has been increasingly questioned and has divided marketing scholars in to two opposing camps. This paper traces the evolution of the broadening marketing proposition and critically examines the arguments put forward against ...
Added: October 27, 2016
Novatorov E. V., Managerial Marketing eJournal 2014 Vol. 6 No. 48 P. 1–27
Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of «individualistic" and "collectivistic" perspectives ...
Added: November 14, 2014