Инновационное управление: от теории к практике Сборник трудов VII ежегодной (II международной) научно-практической конференции факультета менеджмента (3-4 апреля 2012 г.)
Continuous turbulence in external environment has resulted in significant change of company’s long-term goal: from traditional to value-based management system. This article discloses advantages and disadvantages from corporate strive to use balanced score card for maximizing stakeholder’s value (welfare).
Social-cultural training is an effective instrument to form acquirements of students in organization of cultural dialogue. Use of the social-cultural training gives them possibility to understand better the peculiarities of the other cultures.
Modern non-profit marketing theory was developed from narrow borrowing social sciences concepts discussed in sociology, organizational behavior, and economic anthropology. However, there are additional alternative concepts and ideas from social sciences that can better explain the phenomena of non-profit marketing.