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Regular version of the site
Of all publications in the section: 17
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Article
Gürtler O., Walkowitz G., Wiesen D. Journal of Economic Behavior and Organization. 2019. Vol. 161. P. 323-342.

Does it pay off for companies to disclose voluntary commitments to their customers? While voluntary commitments to enhance customers’ benefits became prevalent in many markets, systematic evidence on how customers (if at all) reward companies, which disclose such discretionary kindness, is still lacking. We analyze the consequences of endogenous disclosure of discretionary kindness in a novel experiment (N = 636). We model the decision situation in a bilateral reciprocity game with asymmetric information on the vol-untariness of kindness. Experimental data show that endogenously disclosing discretionary kindness significantly triggers rewards from customers and does not backfire. Findings are robust towards variations in costs of information and the level of customers’ benefits. Survey evidence from a vignette study support our behavioral findings.

Added: Jul 22, 2019
Article
Fehr E., Tougareva E. V., Fischbacher U. Journal of Economic Behavior and Organization. 2014. Vol. 108. No. December. P. 354-363.

This paper reports the results of a series of competitive labour market experiments in whichsubjects have the possibility to reciprocate favours. In the high stake condition subjectsearned between two and three times their monthly income during the experiment. In thenormal stake condition the stake level was reduced by a factor of ten. We observe that bothin the high and the normal stake condition fairness concerns are strong enough to outweighcompetitive forces and give rise to non-competitive wages. There is also no evidence thateffort behaviour becomes generally more selfish at higher stake levels. Therefore, our resultssuggest that fairness concerns may play an important role even at relatively high stakelevels.

Added: Dec 12, 2015
Article
Yudin G. Human Resource Management Review. 2010. Vol. 20. No. 2. P. 168-171.

The article is a reply to M. Dodlova and M. Yudkevich. In their recent paper they undertake an attempt to use the notion of gift in the analysis of principal–agent relationship and to generalize the idea of gift in order to obtain a theory of gift exchange in the workplace. However, the analysis suggested lacks conceptual clarity and rests upon false presuppositions regarding the nature of gift. As a result, authors draw erroneous conclusions and fall victims of the magic of the gift. This short reply points to these deficiencies and suggests some ideas for alternative approaches to the analysis of certain phenomena observed in the workplace.

Added: Nov 22, 2012
Working paper
Novatorov E. V. SSRN Working Paper Series. Social Science Research Network, 2012. No. 2133218.
The author deconstructs the prevailing conceptualization of non-profit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a revised conceptualization of non-profit marketing was suggested which incorporated the principles of reciprocity, the features of a contingency-choice organization, and altruistic interest motivation. A revised definition of non-profit marketing is offered based on these principles.
Added: Oct 23, 2012
Article
Novatorov E. V. Managerial Marketing eJournal. 2014. Vol. 6. No. 46. P. 31-60.

The author deconstructs the prevailing controversial conceptualization of nonprofit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. Negative case analysis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis a revised conceptualization of non-profit marketing was suggested which incorporated the principles of redistribution and reciprocity, the features of a closed model of formal organization, and public interest motivation. The critical theory approach to the study used non-empirical procedures that included negative case analysis. The paper presents results of negative case analysis.

Added: Nov 11, 2014
Article
Novatorov E. V. Managerial Marketing eJournal. 2014. Vol. 6. No. 48. P. 1-27.

Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of «individualistic" and "collectivistic" perspectives (Collins, 1994; Olsen, 1992; Parsons, 1961). This study attempts to accommodate a pluralistic stance toward diversity of social science perspectives in context of nonprofit marketing theory. Thus, it is not limited to discussion of individualistic or collectivist references. The study attempts to consider different social science perspectives to validate nonprofit marketing theory.

Added: Nov 14, 2014
Article
Novatorov E. V. Organizations & Markets: Formal & Informal Structures eJournal. 2015. Vol. 1. No. 2. P. 1-17.

Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science can be classified into the two general categories of «individualistic" and "collectivistic" perspectives (Collins, 1994; Olsen, 1992; Parsons, 1961). This study attempts to accommodate a pluralistic stance toward diversity of social science perspectives in context of nonprofit marketing theory. Thus, it is not limited to discussion of individualistic or collectivist references. The study attempts to consider different social science perspectives to validate nonprofit marketing theory.

Added: Jan 28, 2015
Book chapter
Novatorov E. V. In bk.: Materiały VII Międzynarodowej naukowi-praktycznej konferencji «Perspektywiczne opracowania są nauką i technikami - 2011» Volume 7. Ekonomiczne nauki. Vol. 7. Przemysl: Nauka i studia, 2011. P. 3-4.

Although the concept of non-profit sector marketing has been widely embraced by marketing academics, many scholars and managers in the non-profit field remain skeptical. Skeptics of the appropriateness of the marketing concept in the non-profit field argued that its application distorted a non-profit organization's objectives, antithetical to its social service ethic, and invited inappropriate commercialization of non-profit services P. Kotler and his associates modified existing political communication and public advertising theories to formulate the marketing approach comprised of the «4 Ps» model, voluntary exchange, and the marketing philosophy of meeting customers’ needs. This explanation of the notion of marketing resulted in the term «social marketing». In 1972, Kotler formulated his broadened, generic, and axiomatic concept of marketing that was conceptualized as being universal for any type of product or organization including non-profit organizations. Three major principles underling the school's conceptualization of non-profit marketing: An open-system model of formal organizations, borrowed from organizational theory and the concept of social exchange, adapted from individualistic sociology. An alternative explanation can be based on: A closed-system model of formal organizations. The closed-system perspective is older stemming from Weber's classical analysis of bureaucracy. «Coercion mutually agreed upon « motivation. Self-interest motivation has limited usefulness in context of non-profit organizations. In many contexts it is antithetical to the philosophy of non-profit services and, hence, is inconsistent with a legitimate conceptualization of non-profit marketing. The application of self-interest motivation is integral to the social exchange school of marketing, but in the context of non-profit agencies it is inappropriate. Reciprocity and Redistribution. The relationship of formal organizations with their environments can be explained not only from an exchange perspective but also from reciprocity and redistribution perspectives.

Added: Jul 18, 2012
Book chapter
Novatorov E. V. In bk.: International Marketing Trends Conference, Venice, 19th-21st January 2012. P.; Venice: ESCP Europe - Universita Ca'Forcari Venezia, 2012.

The author deconstructs the prevailing conceptualization of non-profit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a revised conceptualization of non-profit marketing was suggested which incorporated the principles of reciprocity, the features of a contingency-choice organization, and altruistic interest motivation. A revised definition of non-profit marketing is offered based on these principles.

Added: Aug 27, 2012
Article
Novatorov E. V. Marketing Science eJOURNAL . 2017. Vol. 10. No. 11. P. 1-38.

Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among marketing scholars about public service marketing concept. However, despite this apparent agreement among marketing academics, public administrators and academics in public administration areas have not unanimously embraced the utility of the concept. Two objectives formed the framework for this study: What are the assumptions, conceptualizations and disciplinary perspectives underlying the public services marketing concept? Can a superior conceptualization(s) be developed which is likely to be acceptable to a larger proportion of public services providers? Paper suggests three alternative conceptualizations of public services marketing.

Added: May 11, 2017
Working paper
Novatorov E. V. SSRN Working Paper Series. SSRN Working Paper Series. Social Science Research Network, 2017
Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among marketing scholars about public service marketing concept. However, despite this apparent agreement among marketing academics, public administrators and academics in public administration areas have not unanimously embraced the utility of the concept. Two objectives formed the framework for this study: What are the assumptions, conceptualizations and disciplinary perspectives underlying the public services marketing concept? Can a superior conceptualization(s) be developed which is likely to be acceptable to a larger proportion of public services providers? Paper suggests three alternative conceptualizations of public services marketing.
Added: Apr 25, 2017
Article
Новаторов Э. В. Маркетинг в России и за рубежом. 2014. Т. 6. № 104. С. 3-15.

The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation and relationships with the environment created within the social sciences, allow to formulate an alternative approach to the study of non-profit marketing organizations. Recommendations for future research are offered.

Added: Dec 8, 2014
Book chapter
Новаторов Э. В. В кн.: Инновационное управление: от теории к практике Сборник трудов VII ежегодной (II международной) научно-практической конференции факультета менеджмента (3-4 апреля 2012 г.). СПб.: Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2012. С. 78-91.

Modern non-profit marketing theory was developed from narrow borrowing social sciences concepts discussed in sociology, organizational behavior, and economic anthropology. However, there are additional alternative concepts and ideas from social sciences that can better explain the phenomena of non-profit marketing.

Added: Feb 18, 2013
Book
Усенко В. В. СПб.: ЮТАС, 2007.
Added: Jul 2, 2014
Article
Ермолин И. В. Экономическая социология. 2019. Т. 20. № 1. С. 83-122.

The paper describes how the deliberate by-catch of the Caspian seals in Dagestan, Russia has given to a rise in illegal wildlife trade (IWT) in the region after the sturgeon population, as the most valuable commodity for local markets, critically declined. The data were derived from using a set of anthropological and sociological methods and approaches, including semistructured interviews (SSIs), focus groups, direct observations reflected in field notes, the life-story approach, and “grounded theory”, based on a study of sturgeon poaching conducted by the author since 2012. Although the author subdivided the local IWT into four stages that cover the coastal, piedmont areas, and highlands of Dagestan, in this article, he deepens the readers’ knowledge of the first two stages of IWT in the coastal areas. For a better understanding of the nature of regional IWT, the notion of an autonomous community is introduced. Several examples have been chosen for description: the inclusion of seals resulting from by-catch in new informal contractual relations between young fishers and boat owners, the illegal taking of the fishers sentenced in Kazakhstan, the ransom for the release of fishers sentenced in Kazakhstan (“Kazakh captivity”), the buying of the seals’ carcasses and skins, its initial processing, and the further resale of skins to craftsmen from the mountainous areas of Dagestan. The author argues that the birth of the IWT in the regions is closely linked to the emergence of the local autonomous resource-extracting community, following the breakup of the USSR, where the Sturgeon Fishing Brigade (SFB; the first stage of IWT) and the seals’ middlemen (the second stage of IWT) play the most important roles as social entities. Autonomous community helps the young fishers of the SFB to perceive illegality as an a priori phenomenon, which was facilitated by the long-term absence of the state as the main regulator of social and economic processes. Hence, there is no sense in considering the dichotomy of “legality-illegality” as a research problem when dealing with IWT as a by-product of the autonomous resource extracting community. Results also show that different types of reciprocity and redistribution serve as the main regulatory tools in conducting economic transactions among parties involved in the coastal and highlands IWT structures. The reciprocal ties are partly based on either reputation (in the case of the middlemen) a moral obligations (in the case of the SFB).

Added: Dec 10, 2020
Article
Быков А. В. Социология: методология, методы, математическое моделирование. 2013. № 37. С. 179-207.

The article is a review of several main theoretical and methodological approaches for studying altruism which are popular in a range of social and behavioral sciences.  I discuss some recent researches in the field, both theoretical and empirical, and provide a critical analysis of different methods of studying altruism, such as experiments and behavioral games. The article is structured according to the framework distinguishing kin, reciprocal, and genuine altruism as different concepts and models of explanation, as I emphasize the difficulty of separating methodology from theoretical considerations in this research area. It is also argued, that it would be useful for sociology of morality to incorporate some of the discussed methods in order to create an integrative approach for studying human altruism.

Added: Mar 27, 2014
Article
Мохова Е. В. Закон. 2016. № 5. С. 137-149.

The article is devoted to the development of laws, doctrines and court practice in transnational insolvency. The author contemplates the European insolvency regulation reform, the adoption of UNCITRAL Model Law on Cross-border Insolvency by the Member States of OHADA Treaty, the development of soft law in the sphere of transnational court-to-court communication. The search for balance between universality and territoriality is emphasised. The author scrutinises the most recent Russian courts’ practice and analyses such aspects as foreign bankruptcy enforcement, reciprocity as the condition for enforcement, the foreign reorganisation plan enforcement, individual claims to the debtor in the foreign bankruptcy proceeding. The article concludes that the practitioners in Russia meet the same difficulties and solve the same problems as their colleagues abroad. The lack of special cross-border insolvency regulation concerns the lawyers more and more.

Added: Apr 20, 2018