Book chapter
Содержание дисциплины «Связи общественностью» как условие развития коммуникативной компетентности специалистов по сервису и туризму
In book
The article presents the results of pieces of research devoted to the analysis of actual communications of public relations, mentioned in connection with the emergence and development of a new model of Internet communications -Web 2.0 ( 2005). The author suggests an innovative approach to the creation of new theoretical paradigms in public relations and puts forward a hypothesis about the formation of a new systematic paradigm of public relations.
The article describes the psychological aspect of social giftedness in a manager. It first focuses on the importance of studying social giftedness. It deals with theoretical aspects of the problem of abilities and professional qualities of a manager, and their social giftedness. It presents a pattern of social giftedness in a manager and the concept of social giftedness. In conclusion it addresses the selection of respondents for empirical justification and practical significance of the research.
The article provides a comparative analysis of reflection on the boundaries, functions and interactions of PR, marketing and integrated communications of Russian higher education teachers ((conventionally, theorists) and employees of PR agencies and PR departments of companies (conventionally practitioners). The problem of approaches to the definition of areas These disciplines are still relevant and have a certain impact on the Russian communicative practice.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".