Hybridity of crisis communication professional discourse in Russia
The main goal of this research is to identify specific sociolinguistic patterns in Russian professional crisis communication discourse. This chapter addresses hybridity of Russian crisis communication professional rhetoric, primarily focusing on a combination of two types of discourses: black public relations defense and crisis communication. The study contains a qualitative pilot analysis of nonacademic expert texts on crisis communication. Critical discourse analysis applied to professional discourse provides insight into culture-related specifics of this field in Russia. The research is followed by two case descriptions of organizational crises to illustrate possible interference of black public relations defense discourse into crisis communication practice in Russia. The results provide practical implications for cross-cultural communication with Russian public relations professionals and set direction for future research in this field.