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Assessment of trust building mechanisms of e-commerce: a discourse analysis approach
Professional Discourse & Communication. 2019. No. 4. P. 23–32.
Tikhomirova A., Chuanmin S.
Nowadays the Internet occupies the primary place in many people’s lives. It gives people many different opportunities including online shopping. The deep understanding of all the elements of trust building mechanisms is essential in order to guarantee future prosperous development of the e-commerce sphere as trust seems the key point of e-commerce success. The current study aims to assess trust building mechanisms of online shopping, namely customers’ comments, using the linguistic tool. By adopting the discourse analysis methodology this paper explores the language units used in the comments. First of all, the importance of feedbacks (customers’ comments) was assessed by means of self-compiled questionnaire and the results of the analyses indicate that feedbacks were proved to be significant for customers while forming the buying intention. Then qualitative data was collected from Amazon website. Customers’ comments were collected, systematized and grouped according to the specification of the comment. The following groups were singled out: attitude, duration of usage, quality, price, purpose of usage, function. Comments were divided into positive and negative as well and later on analyzed by means of discourse analysis. Two types of comments were pointed out, namely explanation and evidence (photo). Special features of online comments were pointed out.
Dolgorukova N., Кифишина А. Ф., Вестник Томского государственного университета 2026 № 527 С. 23–31
Исследуется эволюция сюжета о короле Лире через призму трёх средневековых текстов. Особое внимание уделяется мотиву Фортуны и судьбы, а также образу Лира. Анализ демонстрирует, как трансформация сюжета отражают меняющиеся культурные и литературыне контексты Средневековья, подготовляющие почву для дальнейших интерпретаций, в том числе у Шекспира. ...
Added: October 20, 2026
Stognieva O., Safonova D., Lozitskaya E., Newcastle upon Tyne: Cambridge Scholars Publishing, 2026.
This textbook is a practical and engaging guide for learners and professionals who need to communicate clearly and confidently in multicultural business environments. It offers step-by-step strategies, concise practice tasks, and regular progress checks that help readers apply intercultural communication skills directly to real workplace situations. Clear structure and focused activities make the book equally ...
Added: October 18, 2026
Ватлецов Сергей Германович, М.: ИНФРА-М, 2026.
Монография представляет собой теоретическое и лексикографическое описание зооморфной лексики в английском языке. В работе осуществлено концептуальное осмысление вербального зооморфизма, позволившее отграничить его от смежных, диффузных и пограничных языковых явлений. В сборнике английских анималистических метафор и сравнений отражается зооморфная лексика в художественной, бытовой, производственно-профессиональной сферах и сфере массовой коммуникации.
Книга адресована специалистам в области германистики, когнитивной лингвистики, ...
Added: October 18, 2026
Степанов А. Г., Slavica TerGestina 2025 № 35-2 С. 158–193
The connection of the poetic form with the content is investigated. The free verse, developed by W. Whitman in the second half of the 19th century, took root in the USSR with difficulty. In modern Russian poetry, the free verse, while preserving the aura of Western poetic culture, often combines gender and political meanings, broadcasting ...
Added: October 16, 2026
Podobryaev A., Ivlieva N., Glossa: a journal of general linguistics 2026 Vol. 11 No. 1 P. 1–25
Unlike many other Turkic languages, Balkar normally demonstrates obligatory subject-verb
number agreement in finite clauses with 3rd person subjects: when a subject is plural-marked,
so is the verb. However, there are cases when the subject is not overtly plural-marked, but the
verb can be. We argue for an account where such facts are not reduced to any form ...
Added: October 15, 2026
Zenkin S., P.: Classiques Garnier, 2025.
In the 19th and 20th centuries, visual image (painting, sculpture, photography, etc.) can often be a character in literary and film plots, an element of the fictional world. Its narrative forms and functions are explored from a theoretical and comparative perspective. ...
Added: October 13, 2026
ИДВ РАН, 2026.
This paper addresses the issue perceiving the national Vietnamese costume as a tool of cultural representation in the context of official state events held in Vietnam and abroad. The study focuses on specific cases of protocol visits, meetings, forums, and beauty contests, where the ao dai and other types and elements of national clothing are ...
Added: October 12, 2026
Qiang S., Linguistic Research 2025 No. 3 P. 76–85
The determination of new words and meanings is a key issue in lexical history studies. However,
common reliance on identifying “the earliest examples” can be challenged by textual complexity and subjective
disagreements. Focusing on the emergence of the FAST meaning of kuai (快), this study proposes criteria for
identifying new meanings from the perspective of the lexical system. ...
Added: October 12, 2026
Budennaya E., Русская речь 2026 Т. 4 С. 57–78
This study analyzes non-calendar and hypocoristic Christian names
within the Russian white clergy. It identifi es two active periods of name formation using Slavic hypocoristic suffi xes: the 11th — 14th centuries (peaking
in the 12th) and the 16th — 17th centuries.
The fi rst period is tied to the general adoption of Christian names, where
diminutive forms acted ...
Added: October 11, 2026
Budennaya E., Slovĕne 2026 Т. 1 С. 31–67
The article examines Old Russian anthroponyms with the suffix -ec-, originally conveying the meaning ‘less than X’. A diachronic corpus study of
11th–17th-century texts reveals that while this suffix lacked inherent pejorative
connotations in Old Russian sources, contextual (adherent) pejoration is clearly
observable. For pre-15th-century chronicles, two primary usage patterns are
identified—1) characters with explicit negative evaluation, and 2) ...
Added: October 11, 2026
Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 1(57) С. 10–35
The story of the Tower of Babel (Gen 11:1-9) is one of the key episodes in the narratives of the Book of Genesis. In modern scholarship, various—often sharply divergent—datings of this pericope are proposed, as well as different interpretations of its place in the picture of the formation of the biblical text that was put ...
Added: October 9, 2026
Seleznev M., Луппова А. А., Вестник Свято-Филаретовского института 2026 Т. 18 № 2 (58) С. 322–349
Like other narratives in the Book of Genesis, the story of Cain and Abel (Gen 4:1–16) has been studied and commented upon for more than two millennia. However, recent scholarship has introduced significant revisions to traditional interpretations. Over the past five years, several monumental commentaries on Genesis 1–11 have been published, offering new—and sometimes mutually ...
Added: October 9, 2026
Seleznev M., Vestnik Drevnei Istorii 2026 Vol. 3 No. 86 P. 589–592
The article reconstructs the 'biography' of an alleged (in fact, non-existent) fragment of
4QDeutq said to contain a non-Masoretic reading of Deut 32 : 8. It traces how erroneous
references to the fragment emerged during the preliminary publication of the Scrolls in the
1950s, the scholarly attention this fragment received, its eventual disappearance from Qumran
studies after the official ...
Added: October 9, 2026
Ronko R., Тимофеева В. Д., Индоиранские языки 2026 Т. 2 № 2 С. 117–146
The paper is devoted to the variable number marking in Shughni
nouns and reports the results of corpus and experimental studies. In some languages,
including Shughni, the marking of plural nouns is not compulsory. Many
factors such as animacy, referentiality, morphological and semantic properties,
or syntactic position may determine the presence or absence of number marking.
The corpus study investigates ...
Added: October 8, 2026
Ronko R., Zemicheva S., Труды института русского языка им. В.В. Виноградова 2026 Т. 3 № 49 С. 133–149
In the dialects of the Russian-Belarusian borderland, the verb byt’ ‘to be’ in the present tense is represented by a set of short (e, ё) and full forms (ecть, ёсць, etc.). This article investigates the variability of these forms in the dialect corpus of the village of Spiridonova Buda (Zlynkovskij District, Bryansk Region) and in ...
Added: October 8, 2026
Ronko R., RHEMA. РЕМА 2026 № 1 С. 9–20
In the introductory article to the thematic volume devoted to grammatical research on the speech of several villages, the main linguistic-geographical information about the dialect is presented, along with a description of the key methodological principles for working with the material. The dialects under study belong to the group of the Pskov dialects and border ...
Added: October 8, 2026
Rezvykh P. V., Вестник Российского университета дружбы народов. Серия: Философия 2026 Т. 30 № 1 С. 127–143
The issue delivers an analysis of schellingian motives in the later works by A.F. Losev. The author brings information about Losev’s retrospective evaluation of Schelling’s influence on the formation of his own philosophical approach, it’s specific character and it’s grade. The author shows that all the main investigation projects of the later Losev which have ...
Added: October 7, 2026
Pershkina A., Slovĕne 2026 Т. 15 № 1 С. 174–192
The article newly presents archival materials from the Directorate of Imperial Theaters relative to the organization of a crocodile exhibition held in St. Petersburg Passage department store in the autumn of 1864, along with newspaper reports on the event. The close analysis of specific articles demonstrates that this exhibition served as the direct inspiration and ...
Added: October 5, 2026
Korobok M., Хлыстунов М. Е., Шемолин И. С., Известия высших учебных заведений. Электроника 2026 Т. 31 № S4.3 С. 473–486
The paper considers the task of implementing the control law for mass-produced power supplies based on an LLC converter. The aim of the study is to create a control law that allows meeting the requirements for the stability of the converter at various parameters of the resonant circuit and the output filter.
For the feedback of ...
Added: October 4, 2026
Ulyanina O. A., Vikhrova E. N., Marunevich O. V., Вестник Самарского государственного технического университета. Серия: Психолого-педагогические науки 2026 Vol. 23 No. 2 P. 187–200
Abstract. This study addresses the need to understand educational well-being in the context of digital transformation, where learning extends beyond conventional classroom formats. The social significance lies in identifying conditions that support students’ psychological comfort and engagement in both human- and technology-mediated settings. The aim is to reconstruct students’ subjective representations of a comfortable learning ...
Added: September 22, 2026
Tretiak I., Дегтярев К. Р., Юридический вестник Самарского университета 2026 Т. 12 № 2 С. 27–35
In the article the authors examine the principle of estoppel and its application in public and private branches of law. The authors conclude that this principle is inter-branch and can be applied in administrative and constitutional legal relations to resolve public-law disputes arising between citizens and public authorities, which is demonstrated by specific examples. They ...
Added: September 1, 2026
Шарко О. В., Шарко Е.Р., Маркетинг в России и за рубежом 2026 Т. 2 № 172 С. 71–79
The paper analyses scholarly understanding of consumer behaviour in e-commerce by synthesizing recent advances in digital marketing, the dynamics of online retail platforms, and empirical models of customer interaction. The research outcomes include a detailed comprehension of the mechanisms underlying customer loyalty, empirical data on the multidimensional factors influencing platform preferences, and methodological innovations applicable ...
Added: August 26, 2026
Vasiliev F., Vasilieva E., Мир психологии. Научно-методический журнал 2026 № 2 (125) С. 113–126
This study examines how various team aspects influence their evaluation
of teamwork outcomes. The research was conducted on a targeted sample in Russian
organizations. Using structural equation modeling, three groups of factors were identified:
team aspects that affected cognitive evaluation, emotional evaluation of work, and satisfaction
with the work process (team reputation and commitment); team aspects that did not ...
Added: July 22, 2026
Voronina Y., Kuryan M., Вестник Мининского университета 2025 Т. 13 № 4 Статья 2
Introduction. The use of artificial intelligence (AI) tools in the educational process is expanding, particularly in teaching English writing. Despite this growth, there remains a need for deeper exploration into how AI can enhance the effectiveness of teacher feedback received by students on their written works. This study aims to investigate collaborative approaches between teacher ...
Added: July 6, 2026