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Regular version of the site

Book chapter

PR, маркетинг и IC: рефлексия теоретиков и практиков

С. 12-24.

The article provides a comparative analysis of reflection on the boundaries, functions and interactions of PR, marketing and integrated communications of Russian higher education teachers ((conventionally, theorists) and employees of PR agencies and PR departments of companies (conventionally practitioners). The problem of approaches to the definition of areas These disciplines are still relevant and have a certain impact on the Russian communicative practice.

In book

PR, маркетинг и IC: рефлексия теоретиков и практиков
Вып. 12. М.: Некоммерческое партнерство «Ассоциация преподавателей по связям с общественностью», 2019.