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Book chapter

Ориентация на рынок в российских НКО: Взаимосвязь с организационными характеристиками

The paper investigates relationship between market orientation of Russian NPOs and their organizational characteristics such as size, experience in a field and geographical scope. The data of the research is all-Russian survey of NPOs (N = 852) and the main method of data analysis is one-way ANOVA with post-hoc multiple comparisons. The results of the study showed the relationship between the level of market orientation and the duration of the organization's operation for beneficiaries and donors and the level of market orientation and geographical coverage for donors.