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Результативность PR-коммуникаций на примере российского авиарынка
С. 20–32.
Katkova Y.
This study focuses on the analysis of the financial impact of positive and negative PR-communication on the Russian aviation market. The influence of all types of PR activity on increase in shares sales was found and attributed on the example of three largest Russian airlines. It is also shown that an increase in the number of negative information about the company in mass media leads to decrease its share prices, which will not happen in the reverse case, an increase in the quantity of positive information does not leads to increase share prices and prices volatility.
In book
Вып. 8. , М.: Издательский дом НИУ ВШЭ, 2017.
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Kazun A. D., Вестник Московского университета. Серия 10: Журналистика 2026 Т. 51 № 1 С. 3–35
This article presents the development and validation of a short doomscrolling scale, conceptualized as excessive consumption of negative news that affects individuals’ emotional state. A five-item scale is proposed, partly based on the components model of behavioral addictions and the diagnostic criteria for addictions (DSM-5). The quality of the instrument is tested using data from ...
Added: April 20, 2026
Вологда: Вологодский государственный университет, 2022.
В монографии систематизированы результаты обсуждения проблем изучения медиаобраза региона в современной массовой коммуникации, составившие предмет дискуссии Международной научной конференции (20–22 сентября 2022 года, Вологда). Первая глава монографии посвящена вопросам теории медиаобраза, а также осмыслению практик репрезентации образа России и некоторых иностранных государств в русскоязычных медиа. В последующих главах представлены опыты описания медиаобразов отдельных регионов: Крыма, ...
Added: April 19, 2026
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Travova E., / Series "CERGE-EI Policy Briefs". 2022. No. 722.
This paper investigates the influence of the Orthodox Church network in Post-Soviet Russia on individual political preferences and election results. I use the numbers of monks and nuns from Orthodox monasteries operated in the Russian Empire before the Revolution as historical religious markers to construct a Bartik-style instrument (1991). I find that a denser Church ...
Added: March 30, 2026
Shishkina A., Agyemang O., Insight on Africa 2025
This study investigates, through comparative analysis, including six major protest movements across Nigeria, Ghana, Senegal and Burkina Faso, the impact of social and traditional media campaigns on government policy reforms in West Africa. This study uses crisp-set Qualitative Comparative Analysis to identify conditions sufficient and necessary for media activism to translate into actual policy changes. ...
Added: March 2, 2026
Fayzulin M., Teplova T., Kurkin A., Прикладная эконометрика 2025 Т. 79 С. 99–121
The paper analyses the dynamic connectedness between trading volumes in the Russian stock market and the global cryptocurrency (Bitcoin) market during periods of external shocks (the COVID‑19 crisis and the Russia‑Ukraine conflict) from 2019. Using the TVP‑VAR model and estimates of system variable connectivity, liquidity spillovers (cash flows) are identified between the considered asset classes. For the first time, we analyse the network connectedness of investor sentiment for the most popular Russian stocks and Bitcoin and estimate the role of sentiment in liquidity spillovers. The results demonstrate that Bitcoin’s daily trading volume predominantly acts as a recipient of shocks from the Russian stock market. Meanwhile, the overall coherence in the system was higher during the COVID‑19 crisis period compared to the Special Military Operation (SMO). The study confirms the existence of a correlation between investor sentiment on the Russian stock and cryptocurrency markets. At the beginning of the analyzed period,in 2019, when interest in crypto assets investing began to grow rapidly, this correlation was strongly pronounced.
There is a connectedness between two sentiment indices: on the stock market and crypto‑assets. The intensity of the correlation prevails in the COVID‑19 inception period, significantly exceeding the level observed in the SMO period. This sentiment metrics behaviour may imply adaptation of the Russian stock market to external shocks, as well as retail investors’ expectations of short‑term SMO in early 2022. ...
Added: February 6, 2026
Филатова О. Г., В кн.: Социальная теория и PR.: М.: Издательский дом НИУ ВШЭ, 2024. Гл. 3 С. 274–309.
В главе представлено влияние символическго интеракционизма на теорию и практику связей с общественностью. ...
Added: February 3, 2026
Sizykh N., Кудрявцева Н. С., Управление большими системами: сборник трудов 2025 № 118 С. 250–285
Numerous studies in the field of forecasting securities prices, particularly stock prices, are aimed at finding more accurate and effective models. However, attention to multivariate forecasting, which allows for more accurate forecasts, remains underappreciated, as its implementation requires a significant increase in computing resources. Therefore, the selection of more simplified yet effective models is relevant. ...
Added: February 3, 2026