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Оценка результативности PR-коммуникаций на примере российского банковского рынка
С. 1510–1515.
Katkova Y.
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Ramenskaya A., Бектемиров Р. Р., Корнейченко Е. Н., В кн.: Имитационное моделирование. Теория и практика (ИММОД 2025).: СПб.: АО "ЦТСС", 2025. С. 463–470.
Banks need to analyze the preferences and behavior of their customers for stability. The high value of the key rate has affected the deposit policy of banks. The purpose of the study is to develop simulation model of customer behavior in the regional bank deposit market. The paper proposes an agent-based simulation model describing the ...
Added: April 20, 2026
Kazun A. D., Вестник Московского университета. Серия 10: Журналистика 2026 Т. 51 № 1 С. 3–35
This article presents the development and validation of a short doomscrolling scale, conceptualized as excessive consumption of negative news that affects individuals’ emotional state. A five-item scale is proposed, partly based on the components model of behavioral addictions and the diagnostic criteria for addictions (DSM-5). The quality of the instrument is tested using data from ...
Added: April 20, 2026
Вологда: Вологодский государственный университет, 2022.
В монографии систематизированы результаты обсуждения проблем изучения медиаобраза региона в современной массовой коммуникации, составившие предмет дискуссии Международной научной конференции (20–22 сентября 2022 года, Вологда). Первая глава монографии посвящена вопросам теории медиаобраза, а также осмыслению практик репрезентации образа России и некоторых иностранных государств в русскоязычных медиа. В последующих главах представлены опыты описания медиаобразов отдельных регионов: Крыма, ...
Added: April 19, 2026
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Zavertiaeva M. A., Naidenova I. N., Kireecheva A., Социальная психология и общество 2026 Т. 17 № 1 С. 166–182
Context and relevance. Occupational burnout is a significant socio-economic problem that requires regular monitoring. The questionnaires traditionally used for the measurement of burnout are labour-intensive and irregular, making them unsuitable for macro-level monitoring. By analogy with media-based indices in other fields, this study treats the intensity of burnout mentions as an indicator of the its ...
Added: April 9, 2026
Кривоносов А. Д., Филатова О. Г., Шишкина М. А., Издательский дом Питер, 2026.
В книге представлены основополагающие понятия теории связей с общественностью в соответствии с классической моделью коммуникационного процесса. Подробно рассмотрены такие вопросы, как субъекты и объекты PR-деятельности, наука о связях с общественностью, инструменты и технологии, продукты и результаты PR. Адресовано студентам вузов, обучающимся по направлению 42.03.01 «Реклама и связи с общественностью», а также для магистров, преподавателей, аспирантов ...
Added: February 9, 2026
Shomova S., В кн.: Связи с общественностью: Теория, практика, коммуникативные стратегии. 3 издание, исправленное и дополненное.: М.: Аспект Пресс, 2026. Гл. 1 С. 8–21.
The first chapter, significantly expanded and supplemented in comparison with previous editions of the textbook, speaks about the discussions around the definition and essence of public relations; examines the differences between this type of communication and "related" types of activities - advertising, propaganda, branding; lists the main areas of public relations, their leading functions and ...
Added: February 6, 2026
Гринберг Т. Э., Евстафьев В. А., Красавченко И. А. et al., М.: Аспект Пресс, 2026.
The textbook reflects the main directions of studying public relations in the context of the communication concept. The handbook discusses the theory and methodology of public relations, the essence, functions, principles, structure of public relations institutions, features and principles of corporate information. Special attention is paid to public relations technologies, personal and corporate image management ...
Added: February 6, 2026
Fayzulin M., Teplova T., Kurkin A., Прикладная эконометрика 2025 Т. 79 С. 99–121
The paper analyses the dynamic connectedness between trading volumes in the Russian stock market and the global cryptocurrency (Bitcoin) market during periods of external shocks (the COVID‑19 crisis and the Russia‑Ukraine conflict) from 2019. Using the TVP‑VAR model and estimates of system variable connectivity, liquidity spillovers (cash flows) are identified between the considered asset classes. For the first time, we analyse the network connectedness of investor sentiment for the most popular Russian stocks and Bitcoin and estimate the role of sentiment in liquidity spillovers. The results demonstrate that Bitcoin’s daily trading volume predominantly acts as a recipient of shocks from the Russian stock market. Meanwhile, the overall coherence in the system was higher during the COVID‑19 crisis period compared to the Special Military Operation (SMO). The study confirms the existence of a correlation between investor sentiment on the Russian stock and cryptocurrency markets. At the beginning of the analyzed period,in 2019, when interest in crypto assets investing began to grow rapidly, this correlation was strongly pronounced.
There is a connectedness between two sentiment indices: on the stock market and crypto‑assets. The intensity of the correlation prevails in the COVID‑19 inception period, significantly exceeding the level observed in the SMO period. This sentiment metrics behaviour may imply adaptation of the Russian stock market to external shocks, as well as retail investors’ expectations of short‑term SMO in early 2022. ...
Added: February 6, 2026
Филатова О. Г., В кн.: Социальная теория и PR.: М.: Издательский дом НИУ ВШЭ, 2024. Гл. 3 С. 274–309.
В главе представлено влияние символическго интеракционизма на теорию и практику связей с общественностью. ...
Added: February 3, 2026
Sizykh N., Кудрявцева Н. С., Управление большими системами: сборник трудов 2025 № 118 С. 250–285
Numerous studies in the field of forecasting securities prices, particularly stock prices, are aimed at finding more accurate and effective models. However, attention to multivariate forecasting, which allows for more accurate forecasts, remains underappreciated, as its implementation requires a significant increase in computing resources. Therefore, the selection of more simplified yet effective models is relevant. ...
Added: February 3, 2026
Morychev G., Sizykh D., Sizykh N., IEEE Access 2025 Vol. 13 P. 213194–213210
One of the main tools for analyzing large volumes of financial data is the use of clustering methods and models, which allow the identification of various patterns. This study examines the problem of clustering time series that reflect the behavior of prices, yields, modes, trends, and a number of related stock indicators. The relevance and ...
Added: February 3, 2026
Soldatova A., Сберегательное дело за рубежом 2025 № 1 С. 21–33
The article is devoted to the peculiarities of the functioning of the Chinese stock market, its development prospects and opportunities for investors. Key aspects of regulation, classification of shares, stock exchanges and specifics of market participants are considered. Various types of shares, features of each class and access rules for foreign investors are described. The ...
Added: January 21, 2026
Lysenok N., Фундаментальная и прикладная математика 2025 Т. 25 № 4 С. 90–107
The aim of the study is to assess to what extent modern machine learning methods can improve the accuracy of forecasting the volatility of Russian stocks and whether such improvements lead to real advantages when applied in investment strategies. The work combines a review of theoretical approaches to volatility analysis with empirical research based on ...
Added: January 16, 2026
Kazun A. D., Kazun A., Женщина в российском обществе 2025 № 4 С. 127–141
This article examines gender differences in news consumption and investigates the underlying causes behind them. The study draws on data from an online survey of
over 10,000 respondents from 61 Russian regions, supplemented with illustrative examples from in-depth interviews. Regression analysis findings reveal that women tend to avoid news more frequently than men, despite spending more ...
Added: December 11, 2025
М.: ООО «Городу и миру», 2025.
Главная тема сборника Urbi et Orbi — круговорот цензуры на российских просторах. В статьях, подкрепленных архивными документами, подробно рассказывается о том, как гласность в годы перестройки сокрушила господствовавшую в СССР многие годы цензуру. Что привело к созданию закона о СМИ, первая статья которого провозгласила, что «Средства массовой информации в СССР свободны, цензура запрещается». Закон пока ...
Added: December 8, 2025