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Оценка результативности PR-коммуникаций на примере российского банковского рынка
С. 1510–1515.
Katkova Y.
Balakina Y. V., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 3 С. 24–44
This article explores the role of multimodal media texts (MMT) in political communication. MMT are seen as a blend of cultural and symbolic forms, manifested through various semiotic modes such as text, image, sound, and their combinations in the media space. The goal is to elucidate how these texts construct social reality and their functions ...
Added: October 1, 2026
Ермоленко Г. А., Кожевников С. Б., Вестник Московского городского педагогического университета. Серия: Философские науки 2026 № 1(57) С. 9–18
This article explores the phenomenon of social capital in the context of contemporary media communications and its relationship with the phenomenon of cancellation ethics. The authors examine the mechanisms by which social capital functions in the digital space and how it is transformed by cancellation practices. The research methodology draws
on theoretical approaches to understanding the ...
Added: September 11, 2026
Soldatova A., В кн.: Международный банковский бизнес: проблемы и перспективы.: Прометей (МПГУ), 2026. С. 120–140.
This monograph addresses the theory and practice of international banking, including the assessment of financial relationships between business entities in the current environment, areas of cooperation in project finance, financial technologies, ensuring the security of banking operations, the development of settlement and depository systems in developing countries, and more.
This research is intended for students studying ...
Added: September 4, 2026
Бровкина Н. Е., Терновская Е. П., Мешкова Е. И. et al., В кн.: Банк в современной экономикеКн. Банк в современной экономике.: М.: КноРус, 2026. С. 127–147.
Banks are the central link in the national financial market and the economy as a whole. The share of bank assets in the asset structure of the Russian financial market, despite a slight decline, remains dominant relative to other participants, reaching 80%.
Russian banks are multifaceted. On the one hand, they provide working capital financing, long-term ...
Added: September 3, 2026
Очеретяный К. А., Вопросы философии 2026 № 3 С. 48–59
The spheres of the miraculous and monstrous are older than science, and perhaps even older than conceptual language. They belong to the reality of metaphors, or even deep emotions, therefore, in relation to science, their use, at first glance, seems evaluative and superfluous, because they do not refer to specific objects, labels and categories, but ...
Added: August 30, 2026
Lysenok N., Маркова Ю. Е., Финансовый журнал 2026 Т. 18 № 4 С. 45–63
The article discusses the application of clustering methods to form an optimal investment portfolio
that allows the investor to achieve an effective risk-reward ratio. Three popular clustering methods,
K-Means, MeanShift, and DBSCAN, are examined. The article focuses on the DBSCAN clustering method
and highlights its advantages over other clustering methods in the context of financial data analysis.
DBSCAN is ...
Added: August 27, 2026
Медиапапир, 2026.
В сборнике представлены статьи участников ежегодного международного научного форума «Медиа в современном мире. Петербургские чтения», проводимого в Институте «Высшая школа журналистики и массовых коммуникаций» СПбГУ и Международной научно-практической конференции «Стратегические коммуникации в бизнесе и политике» (Стратком–2026). В двух томах сборника публикуются материалы дискуссий, одобренные руководителями научных мероприятий Форума. Фактические сведения приводятся в авторской редакции. В ...
Added: August 5, 2026
Klementiev A., Московский журнал международного права 2026 № 2 С. 190–202
INTRODUCTION. Concepts such as “harmonization” and “unification” are currently widely used in the legal field as methods for harmonizing legal regulation. Unlike domestic harmonization and unification, international legal convergence aims to eliminate contradictions in the laws of different states. The implementation of transnational harmonization and unification projects has been greatly facilitated by the activities of international ...
Added: July 30, 2026
Vagin S., Муниципалитет: экономика и управление 2026 № 2 С. 28–42
Introduction. This study summarizes theoretical material characterizing the role of exchanges in regional capital formation, identifies key problems, and proposes development directions. Stock exchanges act as arteries through which capital continuously circulates between various economic sectors and countries, creating an environment for the efficient allocation of financial resources.
In this article, we examined the structure of ...
Added: July 29, 2026
Degterev D. A., Draganova D., Sychev I. et al., , in: Internet and Modern Society. 28th International Conference, IMS 2025, St. Petersburg, Russia, June 23–25, 2025, Proceedings, Part I. (CCIS, volume 2671).: Springer, 2025. Ch. 25 P. 338–350.
This article examines the digital activity and informal communication networks of the Tuareg separatist movement, the Azawad Liberation Front, on the platform X. By analyzing a dataset comprising 18,335 posts through methods of hashtag and mention network analysis, as well as engagement metrics, the authors identify key characteristics of the movement’s media strategies from May ...
Added: July 15, 2026
Kozlov N., Semenova M., Journal of Corporate Finance Research 2026 Vol. 20 No. 2 P. 108–135
This paper introduces a novel approach to identifying and operationalizing political connections of banks. We manually code 2,598 bankers who owned or worked in 115 Russian banks between 2015 and 2021 to classify political connections and uncover their institutional patterns through cluster analysis. We propose a set of variables that capture the origins, relevance, and ...
Added: July 6, 2026
Багдасарьян Н. Г., Беликова А. А., Ваславский Я. И. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Gromova A., В кн.: XXXII Международный конгресс по источниковедению и историографии стран Азии и Африки: Россия и Восток. К 300-летию СПбГУ. 26– 28 апреля 2023 г.: Материалы конгресса.: СПб.: Издательство РХГА, 2023. С. 123–125.
Ситуация языкового сдвига усугубилась в последние десятилетия, многие идиомы современного Ирана, несмотря на усилия академического сообщества и проекты по составлению диалектологических атласов, ещё не задокументированы и могут исчезнуть уже в скором будущем. Эта перспектива ближайших 50 лет обусловлена, во-первых, сильным повышением среднего возраста носителей отдельно взятых идиомов и, во-вторых, переходом молодежи — из-за ряда политических, ...
Added: June 30, 2026
Zhirnova N., Труды по интеллектуальной собственности 2026 Т. 57 № 2 С. 43–54
The article explores the deep conflict between the constitutional rights to freedom of speech and privacy and protection of personal data in the activities of modern media. The digital transformation of the media sphere, accompanied by large-scale and often automated processing of personal data, has exacerbated this conflict and revealed gaps and contradictions in legal ...
Added: June 4, 2026
Saakyan T. V., Финансовые рынки и банки 2024 № 4 С. 92–100
The publication presents the results of a study focusing on the legal foundations and practical aspects of state financial control in the Russian Federation. Particular attention is paid to the analysis of legal regulations governing control activities aimed at assessing compliance with the requirements of Russian legislation by participants in relations arising in the process ...
Added: June 1, 2026
Проскурнова Е. Л., Чэнь Н., Алгави Л. О., Мир науки, культуры, образования 2025 № 5 С. 408–412
The article examines the ways in which technology is used by journalists in China. The purpose of the study is to identify algorithms for working with artificial intelligence and identify specific AI programs and individual functions that contribute to the creation of journalistic materials, as well as to determine the attitude of editorial staff of ...
Added: April 23, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Проскурнова Е. Л., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2020 № 25 С. 146–154
The author's interest is focused on the study of global trends in the development of information television broadcasting. Against the background of the widespread use of Internet news portals, there is a progressive decrease in viewer interest in linear television linked to the program layout. The majority of the TV audience is currently made up ...
Added: April 23, 2026
Проскурнова Е. Л., Чжу В., Вопросы медиабизнеса 2025 Т. 4 № 2 С. 11–19
The article examines the ways of forming a new image of the Chinese village in the minds of Chinese residents through media materials. It lists the decrees of the PRC authorities, which contain directives for national and regional media platforms to promote a modernized image of the countryside. The purpose of the study is to ...
Added: April 23, 2026
Ramenskaya A., Бектемиров Р. Р., Корнейченко Е. Н., В кн.: Имитационное моделирование. Теория и практика (ИММОД 2025).: СПб.: АО "ЦТСС", 2025. С. 463–470.
Banks need to analyze the preferences and behavior of their customers for stability. The high value of the key rate has affected the deposit policy of banks. The purpose of the study is to develop simulation model of customer behavior in the regional bank deposit market. The paper proposes an agent-based simulation model describing the ...
Added: April 20, 2026