• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Связи с общественностью в парадигме big data
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 15, 2026
Preserving Rationality in a Period of Turbulence
The HSE International Laboratory for Logic, Linguistics and Formal Philosophy studies logic and rationality in a transformed world characterised by a diversity of logical systems and rational agents. The laboratory supports and develops academic ties with Russian and international partners. The HSE News Service spoke with the head of the laboratory, Prof. Elena Dragalina-Chernaya, about its work.
May 15, 2026
‘All My Time Is Devoted to My Dissertation
Ilya Venediktov graduated from the Master’s programme at the HSE Tikhonov Moscow Institute of Electronics and Mathematics through the combined Master’s–PhD track and is currently studying at the HSE Doctoral School of Engineering Sciences. At present, he is undertaking a long-term research internship at the University of Science and Technology of China in Hefei, where he is preparing his dissertation. In this interview, he explains how an internship differs from an academic mobility programme, discusses his research topic, and describes the daily life of a Russian doctoral student in China.
May 15, 2026
‘What Matters Is Not What You Study, but Who You Study with
Katerina Koloskova began studying Arabic expecting to give it up after a year—now she cannot imagine her life without it. In an interview for the Young Scientists of HSE University project, she spoke about two translated books, an expedition to Socotra, and her love for Bethlehem.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Связи с общественностью в парадигме big data

С. 108–127.
Shilina M. G.

Public Relations as a humanitarian technology is increasingly mediated by the Internet, which is developing in big data paradigm. Data acquires new characteristics, models, functions of PR. The present study of Russian pilot data-media projects for the first time solves the problem of scientific and theoretical understanding of this phenomenon, it reveals the potential change of the ontological status of public relations in a paradigm of big data: the transition to the status of public relations, and scientific knowledge demonstrates the transition to the status of science.

Language: Russian
Text on another site
Keywords: медиаPRmediaнаучное знаниеPRbig databig dataнаучное знание

In book

Российская школа связей с общественностью: ежегодный альманах
М.: Некоммерческое партнерство «Ассоциация преподавателей по связям с общественностью», 2015.
Similar publications
«КОЛЛЕКТИВИСТСКИЙ ПОВОРОТ» В СОВРЕМЕННОЙ ФИЛОСОФИИ НАУКИ
Вишняков Д. А., Эпистемология и философия науки 2026 Т. 63 № 1 С. 70–86
The article is devoted to the phenomenon of the “collectivist turn”, a complex shift in the methodology and conceptual framework of the philosophy of science. The “collectivist turn” refers to the tendency in the humanities to study the activities of collective agents, which arose as a result of two turns: social and practical. The first ...
Added: May 4, 2026
Балканские войны 1912–1913 гг. в современных национальных СМИ Сербии как символ единения балканских народов
Мулина А. А., В кн.: Балканские войны 1912–1913 гг.: далекие предпосылки и долгое эхо.: М.: Институт славяноведения РАН, 2024. С. 287–297.
В данной статье рассматривается вопрос отражения событий 1912–1913 гг. в национальных СМИ Сербии в 2012–2013 и 2022–2023 гг. Опираясь на «большие данные», полученные из сервиса Google, а также на материалы качественной газеты «Политика», автор анализирует особенности освещения эпизодов Балканских войн, а также запросы пользователей интернета на территории Сербии по темам, связанным с событиями 1912–1913 гг. ...
Added: April 21, 2026
Президентские выборы в Турецкой Республике в информационном пространстве стран Балканского полуострова: медиагеографический анализ
Мулина А. А., Якова Т. С., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2025 Т. 30 № 1 С. 161–171
The article presents the results of a study of the information space of the Balkan states conducted during the presidential elections in Turkey (2023): the authors referred to this period as one of the most striking political events in the country over the past five years. The purpose of the proposed work is to identify ...
Added: April 21, 2026
Короткая шкала думскроллинга: разработка и апробация
Kazun A. D., Вестник Московского университета. Серия 10: Журналистика 2026 Т. 51 № 1 С. 3–35
This article presents the development and validation of a short doomscrolling scale, conceptualized as excessive consumption of negative news that affects individuals’ emotional state. A five-item scale is proposed, partly based on the components model of behavioral addictions and the diagnostic criteria for addictions (DSM-5). The quality of the instrument is tested using data from ...
Added: April 20, 2026
Медиаобраз региона в современной массовой коммуникации
Вологда: Вологодский государственный университет, 2022.
В монографии систематизированы результаты обсуждения проблем изучения медиаобраза региона в современной массовой коммуникации, составившие предмет дискуссии Международной научной конференции (20–22 сентября 2022 года, Вологда). Первая глава монографии посвящена вопросам теории медиаобраза, а также осмыслению практик репрезентации образа России и некоторых иностранных государств в русскоязычных медиа. В последующих главах представлены опыты описания медиаобразов отдельных регионов: Крыма, ...
Added: April 19, 2026
Арктика в российских медиа: проблематика и тематические доминанты
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Фейк во спасение? Представления россиян о (не)приемлемости ложной информации
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Политические эффекты государственных цифровых платформ и сервисов в автократиях
Balayan A. A., Томин Л. В., Публичная политика 2023 Т. 7 № 1-2 С. 108–117
The paper is devoted to the study of certain aspects of the digitalization of public administration in autocracies, primarily government platforms and digital services. The analysis of the political effects of government platforms and services is carried out in the broader context of the study of new cybernetic mode of governance that complement/transform the disciplinary ...
Added: March 31, 2026
For God, Tsar and Fatherland? The Political Influence of Church
Travova E., / Series "CERGE-EI Policy Briefs". 2022. No. 722.
This paper investigates the influence of the Orthodox Church network in Post-Soviet Russia on individual political preferences and election results. I use the numbers of monks and nuns from Orthodox monasteries operated in the Russian Empire before the Revolution as historical religious markers to construct a Bartik-style instrument (1991). I find that a denser Church ...
Added: March 30, 2026
Цифровое общество: теоретическая модель и российская действительность
Smirnov A., Мониторинг общественного мнения: Экономические и социальные перемены 2021 № 1 С. 129–153
The article considers a theoretical model of digital society based on four concepts: super-connectivity, platformisation, datafication, and algorithmic governance. The model describes how the digitalisation of society deepens: from the transfer of individual practices and social interactions to a new social order based on big data. Analysis of panel data from the 2003–2018 longitudinal survey ...
Added: March 18, 2026
Прогнозирование миграционных процессов методами цифровой демографии
Smirnov A., Экономика региона 2022 Т. 18 № 1 С. 133–145
The nature and intensity of migration processes are constantly changing. Demographic statistics are not suitable for obtaining up-to-date information and making timely decisions in the field of demographic and social policy. Thus, digital demography is becoming increasingly important, as this area of population research uses new methods and data sources resulting from the Internet expansion ...
Added: March 18, 2026
Qualitative Comparative Analysis of the Impact of Social and Traditional Media on Political Transformations in West Africa
Shishkina A., Agyemang O., Insight on Africa 2025
This study investigates, through comparative analysis, including six major protest movements across Nigeria, Ghana, Senegal and Burkina Faso, the impact of social and traditional media campaigns on government policy reforms in West Africa. This study uses crisp-set Qualitative Comparative Analysis to identify conditions sufficient and necessary for media activism to translate into actual policy changes. ...
Added: March 2, 2026
Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews
Kazakov S., Cuesta-Valiño P., Butkovskaya V. et al., Cuadernos de Gestion 2025 Vol. 25 No. 1 P. 71–88
This study provides an in-depth examination of often-overlooked hotel service micro-elements within the broader spectrum of hospitality services, with the aim of improving service delivery and enhancing guest satisfaction. To achieve this, we develop a methodological framework that integrates: (a) VADER text-based sentiment analysis, (b) a robust logistic regression procedure to identify the specific hotel ...
Added: February 28, 2026
Data Analytics for Predicting Situational Developments in Smart Cities: Assessing User Perceptions
Kharlamov A. A., Pilgun M., , in: Special Issue Sensing Technology for Smart Cities: Data, Analytics, and VisualizationsVol. 24. Issue 15.: [б.и.], 2024.
The analysis of large volumes of data collected from heterogeneous sources is increasingly important for the development of megacities, the advancement of smart city technologies, and ensuring a high quality of life for citizens. This study aimed to develop algorithms for analyzing and interpreting social media data to assess citizens’ opinions in real time and ...
Added: February 22, 2026
Special Issue Sensing Technology for Smart Cities: Data, Analytics, and Visualizations
[б.и.], 2024.
Nowadays a huge portion of population lives in urban areas, and projections indicate that most cities are going to be confronted with a growing urban population in the next few years. This undoubtably poses new challenges that must be addressed by city councils and stakeholders to guarantee citizens’ high quality of life. Mobility, pollution, climate ...
Added: February 15, 2026
Символический интеракционизм Дж.Мида и Г. Блумера как теоретическая основа PR
Филатова О. Г., В кн.: Социальная теория и PR.: М.: Издательский дом НИУ ВШЭ, 2024. Гл. 3 С. 274–309.
В главе представлено влияние символическго интеракционизма на теорию и практику связей с общественностью. ...
Added: February 3, 2026
ALGORITHMIZATION OF LAW ENFORCEMENT MANAGEMENT PROCESSES USING ARTIFICIAL INTELLIGENCE
Barchukov, V., Relacoes Internacionais no Mundo Atual 2024 Vol. 4 No. 46 P. 113–132
Objective: Despite the opportunities that are opening up due to the development of information support systems and artificial intelligence in law enforcement, unfortunately, the Russian Federation has not yet fully formed a scientifically based legal and organizational framework for their integrated and practical application in activities of law enforcement agencies. The article aims to assess ...
Added: January 20, 2026
Artificial Intelligence for Urban Planning and Building Smart Cities
Demekhina A., Milshina Y., , in: Artificial Intelligence Enabled Real Time Environmental Monitoring.: Springer, 2026. P. 253–281.
Added: January 13, 2026
Структурное неравенство, эмоциональное благополучие или личные предпочтения: почему женщины смотрят новости реже, чем мужчины?
Kazun A. D., Kazun A., Женщина в российском обществе 2025 № 4 С. 127–141
This article examines gender differences in news consumption and investigates the underlying causes behind them. The study draws on data from an online survey of over 10,000 respondents from 61 Russian regions, supplemented with illustrative examples from in-depth interviews. Regression analysis findings reveal that women tend to avoid news more frequently than men, despite spending more ...
Added: December 11, 2025
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit