Синергийные взаимодействия в социальных сетях, или Как наука о сетях становится инструментом эффективного построения социальной жизни
The article considers some paradoxical properties of network structures which are studied in the modern networks science; and some conclusions for social cognition, effective construction of social and communication environments, management and forecasting are drawn. In this connection, such a phenomenon of communication and organization of social life as intersubjectivity is discussed. The concept of enactivism developed in the modern cognitive science and in the nonclassical epistemology is involved. It is shown that interactivity in social networks is a) dynamic process, b) interaction and coordination of two or more bodily organized cognitive subjects, c) the production of meanings in the mutual play of interacting subjects, the so-called partisipational production of meanings.