Опыт проектной деятельности в НИУ ВШЭ – Нижний Новгород
Based on the experience of project activities implemented in the framework of the educational process in the Nizhny Novgorod campus NRU "Higher School of Economics", the article examines the contribution of the project approach to the development of professional and key competences that are in demand of the labor market.
Hi-tech innovative alliances tend to have more key sustainable competitive advantages in comparison with those out of alliance, especially because alliances allow the companies to switch through the partners the financial burdens and intellectual investments in innovations. BRIC make an important input into Gross World Production and its hi-tech industries grow faster than others over developing countries. However companies of these industries still lack internal resources of innovative and technological facilities, e.g. Russian companies, because of that alliances (usually, international anв transnational) acquire more and more popularity. Alliances give the access towards resources and competences of the direct and indirect partners. The paper describes the empirical evidence of alliances efficiency factors and its influence on the high-tech companies of India and China. This evidence can be replicable to some extent and useful to the development of Russian companies. According to the testing results it is possible to assume, that efficiency of alliances has the significant impact on the corporate value in the mid-term. The crisis has significant impact on the observable dependencies.
The evaluation and analysis of effectiveness of social and social and political projects is one of the important components of the management system of such projects. Presently, no convincing methods for the evaluation of the social effectiveness of investment projects have been elaborated, both in theory and in practice. In the article the methods, which might supplement the traditional approaches to the evaluation of the effectiveness of social projects, are proposed.
This article is devoted to a problem of development of modern German discourse of advertising. Properly selected linguistic means allow for success of the advertising texts. Today it is more important to put emphasis on the creation of the ideal image of the consumer rather than demonstrate the value of the product to the customer. So the structure and components of modern advertising texts differ from the text of the end of the twenties century. Presently the slogan is the most important and long-term part of the modern advertisement. It transfers the essential meaning of the whole message. Consequently, the creation of a slogan requires specific linguistic methods.