Формирование образа органа власти в СМИ на примере Департамента культурного наследия г.Москвы
"Buzz marketing" can be considered as an alternative strategy, aimed the creation of preferences among potential clients and generates demand. Therefore, this progressive marketing tool offers significant opportunities for the company. The growth in popularity of social media among online consumers gave a possibility to define marketing as a massive exchange of information among the users by means of social networking. Companies intending to use the social networks as a basis for the promotion of goods or services, will inevitably face the problem of getting a positive response from the universal and almost uncontrollable mass of users. Segmenting users of the social network we must take into account the appropriate values for each segment. Consequently, it is necessary to determinate the peculiarities buzz marketing and clearly understand it’s role on the way of being included into the classical marketing promotion strategy.
Сategory "image" is considered in the framework of cultural discourse
The article deals with the questions of labor behavior and place of the motives in the behavior of employees. We present the characteristics of psychological assessment techniques of motivation for people applying for a job and in their activities. There are the examples of assessment of the motivational structure of employees. It was analyzed of different ways to stimulate and methods of their use in organizations. It has shown the interrelation between the system of remuneration and labor efficiency.
Business Enlish practice tasks and texts for the development and mastering of Business English Vocabulary.
The article substantiates the phenomenon of media piarisation. The emphasis is on television and the Internet as multifunctional platforms for implementing PR technologies. There are two directions of media piarisation: political and ideological. It is emphasized, that two of these vectors do not exclude, but rather complement each other, having a number of common points of intersection. A set of methods is used: content analysis of information materials of federal television channels and online publications, discourse analysis of comments of users of social networks, secondary analysis of sociological data. Based on the results of the study, the author comes to the conclusion, that media piarisation is an ambivalent process. On the one hand, communication channels and subjects of PR activity seek to attract attention, inspire resonance – social movements not only in virtual, but also social space (as a result – raising the ratings and direct monetization of “success”), on the other, – piarisation leads to discrediting media, when online publications and TV channels are beginning to be perceived as PR tools (which contradicts the canons of the media), as a result of which there is an increase in the “crisis of confidence”. In the current communication realities, the process of media piarisation is progressive and irreversible, and media relations are becoming a stable form of media functioning.