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Результативность PR-коммуникаций на примере российского авиарынка
С. 20–32.
Katkova Y.
This study focuses on the analysis of the financial impact of positive and negative PR-communication on the Russian aviation market. The influence of all types of PR activity on increase in shares sales was found and attributed on the example of three largest Russian airlines. It is also shown that an increase in the number of negative information about the company in mass media leads to decrease its share prices, which will not happen in the reverse case, an increase in the quantity of positive information does not leads to increase share prices and prices volatility.
In book
Вып. 8. , М.: Издательский дом НИУ ВШЭ, 2017.
Balakina Y. V., Коммуникации. Медиа. Дизайн 2026 Т. 11 № 3 С. 24–44
This article explores the role of multimodal media texts (MMT) in political communication. MMT are seen as a blend of cultural and symbolic forms, manifested through various semiotic modes such as text, image, sound, and their combinations in the media space. The goal is to elucidate how these texts construct social reality and their functions ...
Added: October 1, 2026
Buchko A., Peresetsky A., HSE Economic Journal 2025 Vol. 29 No. 3 P. 383–406
In recent years cryptocurrencies have gained popularity: institutional and retail investors as well as different trading companies started positively looking at crypto assets. As a result, the convergence level between cryptocurrencies and the traditional markets has changed a lot. Stocks deserve close attention because they are a key asset for many investors. This article explores ...
Added: September 17, 2026
Ермоленко Г. А., Кожевников С. Б., Вестник Московского городского педагогического университета. Серия: Философские науки 2026 № 1(57) С. 9–18
This article explores the phenomenon of social capital in the context of contemporary media communications and its relationship with the phenomenon of cancellation ethics. The authors examine the mechanisms by which social capital functions in the digital space and how it is transformed by cancellation practices. The research methodology draws
on theoretical approaches to understanding the ...
Added: September 11, 2026
Очеретяный К. А., Вопросы философии 2025 № 3 С. 48–59
The spheres of the miraculous and monstrous are older than science, and perhaps even older than conceptual language. They belong to the reality of metaphors, or even deep emotions, therefore, in relation to science, their use, at first glance, seems evaluative and superfluous, because they do not refer to specific objects, labels and categories, but ...
Added: August 30, 2026
Lysenok N., Маркова Ю. Е., Финансовый журнал 2026 Т. 18 № 4 С. 45–63
The article discusses the application of clustering methods to form an optimal investment portfolio
that allows the investor to achieve an effective risk-reward ratio. Three popular clustering methods,
K-Means, MeanShift, and DBSCAN, are examined. The article focuses on the DBSCAN clustering method
and highlights its advantages over other clustering methods in the context of financial data analysis.
DBSCAN is ...
Added: August 27, 2026
Медиапапир, 2026.
В сборнике представлены статьи участников ежегодного международного научного форума «Медиа в современном мире. Петербургские чтения», проводимого в Институте «Высшая школа журналистики и массовых коммуникаций» СПбГУ и Международной научно-практической конференции «Стратегические коммуникации в бизнесе и политике» (Стратком–2026). В двух томах сборника публикуются материалы дискуссий, одобренные руководителями научных мероприятий Форума. Фактические сведения приводятся в авторской редакции. В ...
Added: August 5, 2026
Degterev D. A., Draganova D., Sychev I. et al., , in: Internet and Modern Society. 28th International Conference, IMS 2025, St. Petersburg, Russia, June 23–25, 2025, Proceedings, Part I. (CCIS, volume 2671).: Springer, 2025. Ch. 25 P. 338–350.
This article examines the digital activity and informal communication networks of the Tuareg separatist movement, the Azawad Liberation Front, on the platform X. By analyzing a dataset comprising 18,335 posts through methods of hashtag and mention network analysis, as well as engagement metrics, the authors identify key characteristics of the movement’s media strategies from May ...
Added: July 15, 2026
Багдасарьян Н. Г., Беликова А. А., Ваславский Я. И. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Gromova A., В кн.: XXXII Международный конгресс по источниковедению и историографии стран Азии и Африки: Россия и Восток. К 300-летию СПбГУ. 26– 28 апреля 2023 г.: Материалы конгресса.: СПб.: Издательство РХГА, 2023. С. 123–125.
Ситуация языкового сдвига усугубилась в последние десятилетия, многие идиомы современного Ирана, несмотря на усилия академического сообщества и проекты по составлению диалектологических атласов, ещё не задокументированы и могут исчезнуть уже в скором будущем. Эта перспектива ближайших 50 лет обусловлена, во-первых, сильным повышением среднего возраста носителей отдельно взятых идиомов и, во-вторых, переходом молодежи — из-за ряда политических, ...
Added: June 30, 2026
Рубан М. Г., Kozhemyakin E., Коммуникативные исследования 2026 Т. 13 № 2 С. 325–341
The paper discusses the results of the research of mediating romantic datings in pre-digital era. The authors note the imbalance in research interest, which is focused primarily on digital dating practices, the unprecedented nature of which mediatization is often exaggerated. The paper examines historically persistent patterns of dating, mediated by communication technologies characteristic of the ...
Added: June 29, 2026
Cham: Springer Publishing Company, 2026.
The four-volume set LNCS 16483-16486 constitutes the refereed conference proceedings of the 48th European Conference on Information Retrieval, ECIR 2026, held in Delft, The Netherlands, during March 29–April 2, 2026.
The 46 full papers and 37 short papers presented together with 10 findings papers, 9 reproducibility papers, 17 resource papers, 11 workshop papers, 7 tutorial papers, ...
Added: June 18, 2026
Zhirnova N., Труды по интеллектуальной собственности 2026 Т. 57 № 2 С. 43–54
The article explores the deep conflict between the constitutional rights to freedom of speech and privacy and protection of personal data in the activities of modern media. The digital transformation of the media sphere, accompanied by large-scale and often automated processing of personal data, has exacerbated this conflict and revealed gaps and contradictions in legal ...
Added: June 4, 2026
Saakyan T. V., Финансовые рынки и банки 2024 № 4 С. 92–100
The publication presents the results of a study focusing on the legal foundations and practical aspects of state financial control in the Russian Federation. Particular attention is paid to the analysis of legal regulations governing control activities aimed at assessing compliance with the requirements of Russian legislation by participants in relations arising in the process ...
Added: June 1, 2026