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Результативность PR-коммуникаций на примере российского авиарынка
С. 20–32.
Katkova Y.
This study focuses on the analysis of the financial impact of positive and negative PR-communication on the Russian aviation market. The influence of all types of PR activity on increase in shares sales was found and attributed on the example of three largest Russian airlines. It is also shown that an increase in the number of negative information about the company in mass media leads to decrease its share prices, which will not happen in the reverse case, an increase in the quantity of positive information does not leads to increase share prices and prices volatility.
In book
Вып. 8. , М.: Издательский дом НИУ ВШЭ, 2017.
Degterev D. A., Sytnik Anna Nikolaevna, Bazlutckaia M. et al., , in: Internet and Modern Society. 28th International Conference, IMS 2025, St. Petersburg, Russia, June 23–25, 2025, Proceedings, Part I. (CCIS, volume 2671).: Springer, 2025. Ch. 25 P. 338–350.
This article examines the digital activity and informal communication networks of the Tuareg separatist movement, the Azawad Liberation Front, on the platform X. By analyzing a dataset comprising 18,335 posts through methods of hashtag and mention network analysis, as well as engagement metrics, the authors identify key characteristics of the movement’s media strategies from May ...
Added: July 15, 2026
Repina E., Багдасарьян Н. Г., Беликова А. А. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Gromova A., В кн.: XXXII Международный конгресс по источниковедению и историографии стран Азии и Африки: Россия и Восток. К 300-летию СПбГУ. 26– 28 апреля 2023 г.: Материалы конгресса.: СПб.: Издательство РХГА, 2023. С. 123–125.
Ситуация языкового сдвига усугубилась в последние десятилетия, многие идиомы современного Ирана, несмотря на усилия академического сообщества и проекты по составлению диалектологических атласов, ещё не задокументированы и могут исчезнуть уже в скором будущем. Эта перспектива ближайших 50 лет обусловлена, во-первых, сильным повышением среднего возраста носителей отдельно взятых идиомов и, во-вторых, переходом молодежи — из-за ряда политических, ...
Added: June 30, 2026
Рубан М. Г., Kozhemyakin E., Коммуникативные исследования 2026 Т. 13 № 2 С. 325–341
The paper discusses the results of the research of mediating romantic datings in pre-digital era. The authors note the imbalance in research interest, which is focused primarily on digital dating practices, the unprecedented nature of which mediatization is often exaggerated. The paper examines historically persistent patterns of dating, mediated by communication technologies characteristic of the ...
Added: June 29, 2026
Cham: Springer Publishing Company, 2026.
The four-volume set LNCS 16483-16486 constitutes the refereed conference proceedings of the 48th European Conference on Information Retrieval, ECIR 2026, held in Delft, The Netherlands, during March 29–April 2, 2026.
The 46 full papers and 37 short papers presented together with 10 findings papers, 9 reproducibility papers, 17 resource papers, 11 workshop papers, 7 tutorial papers, ...
Added: June 18, 2026
Zhirnova N., Труды по интеллектуальной собственности 2026 Т. 57 № 2 С. 43–54
The article explores the deep conflict between the constitutional rights to freedom of speech and privacy and protection of personal data in the activities of modern media. The digital transformation of the media sphere, accompanied by large-scale and often automated processing of personal data, has exacerbated this conflict and revealed gaps and contradictions in legal ...
Added: June 4, 2026
Saakyan T. V., Финансовые рынки и банки 2024 № 4 С. 92–100
The publication presents the results of a study focusing on the legal foundations and practical aspects of state financial control in the Russian Federation. Particular attention is paid to the analysis of legal regulations governing control activities aimed at assessing compliance with the requirements of Russian legislation by participants in relations arising in the process ...
Added: June 1, 2026
Проскурнова Е. Л., Чэнь Н., Алгави Л. О., Мир науки, культуры, образования 2025 № 5 С. 408–412
The article examines the ways in which technology is used by journalists in China. The purpose of the study is to identify algorithms for working with artificial intelligence and identify specific AI programs and individual functions that contribute to the creation of journalistic materials, as well as to determine the attitude of editorial staff of ...
Added: April 23, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Проскурнова Е. Л., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2020 № 25 С. 146–154
The author's interest is focused on the study of global trends in the development of information television broadcasting. Against the background of the widespread use of Internet news portals, there is a progressive decrease in viewer interest in linear television linked to the program layout. The majority of the TV audience is currently made up ...
Added: April 23, 2026
Проскурнова Е. Л., Чжу В., Вопросы медиабизнеса 2025 Т. 4 № 2 С. 11–19
The article examines the ways of forming a new image of the Chinese village in the minds of Chinese residents through media materials. It lists the decrees of the PRC authorities, which contain directives for national and regional media platforms to promote a modernized image of the countryside. The purpose of the study is to ...
Added: April 23, 2026
Kazun A. D., Вестник Московского университета. Серия 10: Журналистика 2026 Т. 51 № 1 С. 3–35
This article presents the development and validation of a short doomscrolling scale, conceptualized as excessive consumption of negative news that affects individuals’ emotional state. A five-item scale is proposed, partly based on the components model of behavioral addictions and the diagnostic criteria for addictions (DSM-5). The quality of the instrument is tested using data from ...
Added: April 20, 2026
Вологда: Вологодский государственный университет, 2022.
В монографии систематизированы результаты обсуждения проблем изучения медиаобраза региона в современной массовой коммуникации, составившие предмет дискуссии Международной научной конференции (20–22 сентября 2022 года, Вологда). Первая глава монографии посвящена вопросам теории медиаобраза, а также осмыслению практик репрезентации образа России и некоторых иностранных государств в русскоязычных медиа. В последующих главах представлены опыты описания медиаобразов отдельных регионов: Крыма, ...
Added: April 19, 2026
Жигунов А. Ю., Terra Linguistica 2020 Т. 11 № 3 С. 97–107
The Arctic and its development issues become more and more important in the information agenda of the Russian and world media over the past years. The reasons for this increased attention to the region are the activities of main decision makers: authorities, army, business, nature defenders, international organizations, etc., aimed at expanding regional influence, improving ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Zavertiaeva M. A., Naidenova I. N., Kireecheva A., Социальная психология и общество 2026 Т. 17 № 1 С. 166–182
Context and relevance. Occupational burnout is a significant socio-economic problem that requires regular monitoring. The questionnaires traditionally used for the measurement of burnout are labour-intensive and irregular, making them unsuitable for macro-level monitoring. By analogy with media-based indices in other fields, this study treats the intensity of burnout mentions as an indicator of the its ...
Added: April 9, 2026