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имиджирование/имиджмейкинг
С. 609–614.
Savelyeva O. O.
Сategory "image" is considered in the framework of cultural discourse
In book
Быховская И. М., Knyazeva H., Savelyeva O. O., Zhukova O. М.: Общество с ограниченной ответственностью "Издательство "Согласие", 2019.
Жигунов А. Ю., Patria 2025 Т. 2 № 2(6) С. 26–36
In the year of the 80th anniversary of the Great Victory, meanings are interpreted that ensure the dominant position of the celebration of this significant date for Russia and the whole world in the general system of memorable events. The article in interdisciplinary manner analyze the features of the representation of the image of the ...
Added: April 19, 2026
Дементьева К. В., Газизов Р. Р., Вопросы теории и практики журналистики 2025 Т. 14 № 3 С. 470–487
The key objective of the study is to determine the features of representation of the Far Eastern territories in the media sphere. Attention to this region is explained by its territorial characteristics, resource base, economic indicators and investment potential, as well as a key geographical advantage — proximity to the AsiaPacific region. These features influence ...
Added: September 30, 2025
Patosha O. I., Antonova N., В кн.: Психология бизнеса: учебник для вузов.: М.: Юрайт, 2023. С. 416–491.
В главе анализируются особенности и эффекты потребительского поведения, а также механизмы психологического воздействия рекламы и PR. Приводятся техники построения имиджа бизнесмена. ...
Added: March 5, 2025
Yulia N. Zemskaya, Evgeniya A. Kuznetsova, Osmolovskaia A., , in: University 4 and Educational Technology for Sustainable Development - Best Practices and Perspectives in Russia and Central Asia.: Springer, 2025. P. 177–185.
The research comprehensively examines the image communications of a higher education institution. The research aims to investigate the influence of the teacher’s image as a communicator on the institution’s image. The research objectives are (1) to identify the components of the concept of a positive image of a contemporary university, (2) to explore media and ...
Added: February 19, 2025
Yulia N. Zemskaya, Evgeniya A. Kuznetsova, Osmolovskaia A., , in: University 4 and Educational Technology for Sustainable Development - Best Practices and Perspectives in Russia and Central Asia.: Springer, 2025. P. 53–61.
The research aims to identify the themes that leading universities worldwide focus on when constructing their image. The authors selected 50 international universities, leaders in the Times Higher Education World University Rankings (THE) for the year 2023, for the research. The research was carried out using content analysis. The material for analysis included the headlines, ...
Added: February 17, 2025
Pugacheva O., Восток. Афро-азиатские общества: история и современность 2024 № 3 С. 115–129
The purpose of this article is to determine to what extent the public opinion in the Republic of Korea (ROK, South Korea) supports the Japanese course of President Yoon Suk-yeol and how receptive it is to the image of Japan transmitted by the official discourse. The article analyzes surveys of the South Korean public opinion, ...
Added: August 22, 2024
Eremeev A., Klokov A., Zilberman A. et al., Cambridge: Cambridge Scholars Publishing, 2024.
In the imaging category, the book unveils a pioneering technique based on radio tomosynthesis. Initially proven effective in detecting breast anomalies, this imaging method is now under evaluation for its potential in identifying brain anomalies. For non-imaging diagnostics, it delves into Fourier-transform infrared spectroscopy (FTIR), a technique known for its speed and reliability. The book ...
Added: April 22, 2024
Петько Б. Б., Кузнечно-штамповочное производство. Обработка материалов давлением 2021 № 9 С. 38–48
The article is devoted to the problem of the image of civil servants from the perspective of attracting personnel to the civil service. The hypotheses were tested that the combina- tion of various types of motivation as well as the level of prestige would improve the image of the state civil service as an employer. The ...
Added: November 21, 2023
Тугучев Н. М., Петько Б. Б., Законодательство 2021 № 5 С. 45–51
На современном этапе развития общества, когда практически у каждого его члена имеется несколько социальных ролей, с точки зрения предупреждения коррупции особого внимания требует поиск баланса ролевых наборов лиц, наделенных публично-правовым статусом. В связи с этим возрастают актуальность и значимость института предотвращения и урегулирования конфликта интересов. Нередко отдельные должностные лица непосредственно участвуют в выработке и принятии решений, ...
Added: February 17, 2023
Balakina Y. V., Sosnin A., Туманова М. В., Вестник Пермского университета. Серия: Политология 2022 Т. 16 № 4 С. 5–16
The timeliness of the present study is explained, first, by the new challenges the authorities face during the COVID-19 pandemic, and by the growing popularity of social networks as a platform for political communi-cation. The purpose of the presented research is to study the legitimation strategies and the strategies for maintaining the image in the ...
Added: December 29, 2022
Sharko E., Вестник Академии 2019 Т. 3 № 60 С. 14–26
Цель работы. В статье рассмотрены базовые и новые подходы к составляющим имиджа гостиничного предприятия, изучен процесс формирования имиджа предприятия и предложены наиболее эффективные способы его оценки.
Материалы и методы. Автор представил результаты исследования состояния имиджа гостиничной сети «Hilton», полученные при анализе данных о степени удовлетворения услугами гостиниц в разных городах и странах, где присутствуют гостиницы сети.
Результаты. При активной экспансии иностранных ...
Added: September 20, 2021
Петько Б. Б., Ivanova N., Вопросы государственного и муниципального управления 2020 № 4 С. 141–166
The article is devoted to the image of civil servants from the perspective of com- plex tasks facing public administration today. The features and factors of the image are considered from the perspective of a new approach for the sphere of public administra- tion, according to which the image of civil servants reflects their identity ...
Added: January 4, 2021
Djurdjevic V., Ansuini A., Bertolini D. et al., Current Biology 2018 Vol. 28 No. 7 P. 1005–1015
As the popularity of rodents in the vision research continues to grow, some questions remain unanswered. One of the key questions is - can rodents perform a "proper" higher level vision task such as object recognition. In our paper we present the new research findings which demonstrate that, despite having much poorer visual abilities compared ...
Added: December 14, 2020
Istyagina-Eliseeva E., Актуальные вопросы физической культуры и спорта 2000 Т. 3 С. 222–226
Added: December 8, 2020
Springer, 2019.
This 2-volume set constitutes the refereed proceedings of the 9th Iberian Conference on Pattern Recognition and Image Analysis, IbPRIA 2019, held in Madrid, Spain, in July 2019.
The 99 papers in these volumes were carefully reviewed and selected from 137 submissions. They are organized in topical sections named:
Part I: best ranked papers; machine learning; pattern recognition; ...
Added: September 23, 2019
Петько Б. Б., В кн.: Инновации в управлении кадрами в государственных организациях. Вып.11. Серия "Совершенствование публичного управления в России".: М.: Новый хронограф, 2017. С. 100–109.
Имидж государственного служащего формируется в процессе обучения студентов, а сам процесс обучения, в свою очередь, зависит от направления подготовки. В статье приводится обоснование того, что для студентов направления подготовки «Государственное и муниципальное управление» имидж государственного служащего будет более позитивный, чем для студентов направления подготовки «Экономика», ввиду того, что в процессе обучения экономистов государственная служба рассматривается с позиций транзакционных издержек ...
Added: December 14, 2018
Ivanova N., Петько Б. Б., Психология обучения 2018 № 10 С. 13–20
Имидж государственного служащего формируется в процессе обучения студентов, а сам процесс обучения, в свою очередь, зависит от направления подготовки. Цель статьи состояла в разработке рекомендаций по формированию позитивного имиджа работодателя органами государственной службы для привлечения и удержания молодых специалистов. На основе авторского анкетного опроса определено субъективное отношение респондентов к работе в органах государственной службы в ...
Added: December 14, 2018
Cham: Springer, 2018.
The sixteen-volume set comprising the LNCS volumes 11205-11220 constitutes the refereed proceedings of the 15th European Conference on Computer Vision, ECCV 2018, held in Munich, Germany, in September 2018. The 776 revised papers presented were carefully reviewed and selected from 2439 submissions. The papers are organized in topical sections on learning for vision; computational photography; ...
Added: October 31, 2018
Springer, 2018.
The sixteen-volume set comprising the LNCS volumes 11205-11220 constitutes the refereed proceedings of the 15th European Conference on Computer Vision, ECCV 2018, held in Munich, Germany, in September 2018.
The 776 revised papers presented were carefully reviewed and selected from 2439 submissions. The papers are organized in topical sections on learning for vision; computational photography; human analysis; ...
Added: October 30, 2018
Palkin A., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2018 Т. 16 № 1 С. 41–48
In the article attitudes to eternity in Russian and Japanese linguocultures are traced on the basis of association experiments. The worldview of Russians of the early 1990s, as well as of Russians and the Japanese of the early 21st century, is under consideration. A series of free association experiments has been carried out to analyse ...
Added: June 23, 2018
Orlov I. B., Abelinskaite V. E., Контуры глобальных трансформаций: политика, экономика, право 2018 Т. 11 № 1 С. 122–138
The article based on the touristic transnational corporations' activity in Russian is dedicated to not only negative but also positive sides of interaction between Russian business and power institutions. Talking about transnational corporation in toutistic sphere we should consider at least three factors: internationalization and globalization of intertational tourism; connected with this factor tranformation of ...
Added: February 20, 2018