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Продвижение экономических интересов России в странах Восточной Азии: Королевство Камбоджа
Despite friendly relations between Russia and Cambodia in the geopolitical sphere, the countries currently lack strong economic performance: in 2021, Cambodia ranked only 102nd on the list of Russian foreign trade partners (USD 239 million). By comparison, Vietnam ranked 21st (USD 7 billion), Thailand 52nd (USD 2 billion), and the Philippines 69th (USD 1 billion). Nevertheless, Cambodia, as a participant in the international trading system, has attractive features for Russian business, such as a developed textile industry, a vibrant tourism sector, the presence of special economic zones with numerous incentives for investors,450 as well as a young population (50% of residents are under 22), which offers significant potential for generating demand in the domestic market. A careful study of consumer behavior reveals what Russian businesses can offer the Cambodian population today.