The work was implemented as part of the Federal Dedicated Programme “Fostering Scientific and Academic Staff for Innovative Russia” for 2009-2013.
The manual presents a course "Culture and Communication"
The manual contains the material for a practical training course "Speech Strategy and Tactics (negotiation, business communication)" For the direction "Sociology of the public sphere and social communications," the Master training.
The manual presents a theoretical course material "Speech strategy and tactics (negotiation, business communication.) To direct the" sociology of the public sphere and social communications, "the Master training.
Teaching aid is a series of exercises aimed at assimilation and comprehension of the theoretical course "Russian language and culture of speech." During the study course, students should not only strengthen knowledge in the creation, operation and perception of the text, but also learn how to apply them practically to achieve their communication and marketing purposes. The theoretical material is supposed to fix in the form of case studies and business games.