2011 International Conference on Social Sciences and Society (ICSSS 2011)
The conference is dedicated to discuss actual social problems. Papers in sociology, psychology, cultorology, economics etc. are presented.
Different approaches to defining the term «downshifting» are considered. Conception of downshifting as an actual social tendency is presented. Necessity of modern downshifters images presented in mass media is substantiated. Interviews with downshifters published in electronic mass media during 2008-2010 are analyzed in the empirical research. Three types of «successful downshifters» are identified: 1) experience seekers, who are not fixed on a single activity and are seeking new areas for self-realization; 2) those who successfully made their childhood hobby a profession; 3) seekers of calm, harmonic and natural life outside of big cities (developing countries – Thailand, Egypt, India and rural territories in Russia).
A woman’s body becomes a site of alarming attention and anxiety in modern Western culture. The preoccupation with the body seriously affects women’s psychological well-being and self-esteem, health and health related behaviours, relationships with others, and career. This article focuses onthe social influences on body perception and women’s individual lives. It reveals the complexity of a human body and women’s personal activity addressed to their bodies, and containsthe results of qualitative hermeneutical research of influential bodily sociocultural tendencies and women’s attitudes towards their bodies in modern Western culture.