Инновационные модели бизнес-коммуникации: стратегии и тактики
In article features advertizing and the PR text, differential and integrated features of the text as linguistic phenomenon, specificity of structure of the text, information types in the text are considered.
In article the questions connected with the analysis of influence of deep institutional, cultural and communication matrixes on functioning of the Russian business communications are considered. Communication between the institutional matrixes defining life of a society as a whole, the communication matrixes regulating social communications, and the matrixes setting frameworks of professional work in sphere of business communications is revealed.
The article deals with the concept of the development of society as an innovative. The author puts forward the assumption of the formation of discursive anthropocentric economy, new predictive models of innovative communication.
The article touches upon two innovative approaches to corporate communication. One example deals with the development of information technologies, and the other tells about the elaboration of a principally new, both internal and external, communication system in a company.
The article deals with the relationship of business and government through the various aspects of the conflict interaction. The author analyses border state of relationship between business and power, factors and possible solutions of conflict situations. The author makes an assumption that development of social relations in general can lead to transformation of inefficient system of relationships between business and power.
Being a popular political figure in LiveJournal Navalny is weakly known offline. With his debates and actions he contributes not only into fight against corruption, but into civic engagement’s development. As a political discourse participant Navalny is an active user of “white” and “grey” communication techniques as like as lingual opposition “us – them”, for example: us – fair workers, preservation of constitutional liberties and civil rights’ followers, them – fund holders, wildly dealing with natural, administrative and etc. resources. This article presents the analysis of factors, which is lain in the base of his success in web.
Over the recent years Russian audience has been leaving federal TV channels. At the same time, there is another trend showing the emergence of a large number of specialized niche channels. On the emerging market of specialized channels one can see a situation when there is no formal regulation of market agents’ activities that are fully developed and correspond market conditions. So far, public authorities and market agents make certain institutional compromise when sometimes formal rules can be partially ignored. So, we can expect some institutional changes in the nearest future.