Time as a philosophical ontological category turns into thinking method in Arendt’s texts. The basis of this "transformation" is a redefining the Augustine’s terminology of time. This article focuses on the identification of the heritage Augustine thought about the concept of time in the philosophy of H. Arendt. It examines the mechanisms for the Augustinian time’s terminology in her papers - namely, the concepts of «hodiernus», «natalis» and the understanding of the time through the categories of "past", "future" and "present".
In 2011 marketing became 35 in Russia, if we have as a starting point the foundation of the marketing section at the Trade and Commerce Chamber in February, 1976. The way to this event took almost decade of serious preparatory work in the scientific and practical fields. Thus, marketing in Russia has more than 40 years history, the history of building up grounds for market reforms and their further realization. Alongside with dramatic market changes it had experienced a number of transformations, fortunately keeping strong its basic principles. However, one can hear from young and not very young people, even those who work in business, that marketing in Russia appeared in 1990-s, still not enough developed and more over has quite unclear perspectives for the future. It is true that starting form 2008, in crisis and post crisis years, marked by noticeable down-sizing of many companies some marketing people turned to be in troubles. Does it mean that demand for professionals in this sphere will continue to decline? Is it connected with still acute problems of world economy with their bad impact on more or less all markets and dimensions of business? Or it comes from the local problems of the Russian marketing, reached its middle age crisis without reaching expected maturity? What lessons can we learn from the past to get the vision of the future? What are the perspectives for marketing people in Russia in the next decade, which appeared to bring many changes? The author gives answers on these uneasy questions in the article and makes in-depth analysis her other publications.