"Semiotics of Scandal" is the third collection of the series "Mechanisms of culture". It presents the materials of an international conference held at the Center for Slavic studies (Sorbonne, Paris). The authors, using different methodologies, analyze different forms of scandal as one of the dominant categories of the literary process, history, and politics.
The article deals with the causes of modern dualistic view of women in media and mass communication. In the article author analyzes the reasons for the transformation of the female image from the time of the Ancient World to the present day. The author addresses issues of social and cultural influence on the distorted view of the function of women in society. A wide range of test materials (folklore, medieval works, materials of media, etc.) makes it possible to draw conclusions on the continuing bifurcation in Summaries - 274 - the perception of the female image and constant presence of the attributes and patterns of social behavior that differ sharply from each other.
In the article the author analyses Dඈඌඍඈඒൾඏඌඒ´s story “Bobok”, which concerns the idea of relationship between life and death. The text describes living of people who don´t die, or rather who are already dead in their lifetime. The story follows up the topic used in the prior prose “Notes from the Dead House”. Particularity of the story “Bobok” is based on the impossibility of a dialogue between “a body and a soul” in a sense of the medieval tradition – here souls are rotting together with bodies, their corporeal life continues after the death. It is a specifi c image of immortality (life after life) and one of the most dreadfull metaphor of the life in Russia. The author percieves his work also as a dialogue between Dඈඌඍඈඒൾඏඌඒ and Pඅൺඍඈ.
The article features translation problems associated with Russian fairy tale renderings into English and revealed during their comparative analysis. The tales seem to represent fairly complex verbal signs and cultural phenomena whose status borders on cultural symbolism and/or semiotic artifacts. Translator perception patterns driven by the fairy tale message search for its further code-switching appear to be strongly dependent on referencing. Text surface structure is referenced to the wonder-land world of fairy tales as a certain eventful scenario. A cross-language analysis of Russian-English subtexts taken in parallels allows for tracing some text-internal translation tactics.
Balkanskie chteniya 13 deals with the 'beginning' concept in the Slavic-Balkan traditions
The educational textbook in an accessible form is given to the representation of such complex issues as the nature of myth and features of mythological mentality. The myth is considered in comparison with some of the genres of folklore (fairy tale, legend) and in connection with the pagan ritual. In the Appendix to the book includes works of the classics of Russian folklore and Ethnography (F.I. Buslaev, A. N. Afanasiev, A. N. Veselovskii, A. A. Potebnia, D. K. Zelenin, V. Ya. Propp, V. N. Toporov, etc.). The book is intended for high school students, who are interested in the problems of Philology, And may be used by them in their own creative work. The book will be interesting for teachers of literature.
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.