Модели и методы управляемой трансгрессии медиа в условиях кризиса

Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика. 2023. Т. 28. № 4. С. 749–756.

Zykov S. V., Babkin E., Ulitin B.

Creation and transgression of mediaobjects is a complicated process that involves making difficult decisions. Under such conditions, the risk of media crises inevitably increases, for example, inadequate perception by the reader of information released by the media, etc. To avoid such crises, it is necessary to take into account all possible factors, both quantitative and qualitative, characterizing mediaobjects and media in general, as well as precise evaluation methods. The focus of the study is on developing a new approach to decision-making that will aid in the controlled transgression of mediaobjects during crisis situations. The method for making decisions based on a hierarchy of cross-disciplinary criteria that takes into account the concept of crisisology is proposed. Additionally, the authors suggest the use of a decision support software service that utilizes an ontology-based mechanism to adopt the user interface dynamically. The proposed method is universal and can be applied to assess different types of medical objects, reducing the likelihood of crisis situations (caused, among other things, by incorrect assessment of the reliability of information).

Keywords: многокритериальный выбор, поддержка принятия решений, crisisology, кризисология, decision support, multi-criteria choice, media object, медиаобъект