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Article

Внимание публики как мера ценности и стоимости использования объектов авторского и смежных прав

In this article we propose a method of obtaining revenue for the remuneration of rights holders in situation of free distribution and use of creative products. According to the author, the main value of creative products is theirs ability to attract of public’s attention. It is proved that the public's attention to the creative products is a highly demanded welfare in the post-industrial economy. Author has designed a special value equivalent of creative products and its measurement unit - Atten.