The article is devoted to history of thinking of the Russian university past under changing conditions. The authors believe that development and expension of university genres and description discourses is an evidence of transformation of university studies from glorious texts to scholarship. «Big» and «small» narratives of the university past are scrutinized as different versions of the group self-description and self-identification.
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.