Brain mechanisms of persuasion: how 'expert power' modulates memory and attitudes
Human behaviour is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as ’expert power’, is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional magnetic resonance imaging, we probed the neural processes predicting these behavioural effects. Expert context was associated with distributed left-lateralized brain activity in prefrontal and temporal cortices related to active semantic elaboration. Furthermore, experts enhanced subsequent memory effects in the medial temporal lobe (i.e. in hippocampus and parahippocampal gyrus) involved in memory formation. Experts also affected subsequent attitude effects in the caudate nucleus involved in trustful behaviour, reward processing and learning. These results may suggest that the persuasive effect of experts is mediated by modulation of caudate activity resulting in a re-evaluation of the object in terms of its perceived value. Results extend our view of the functional role of the dorsal striatum in social interaction and enable us to make the first steps toward a neuroscientific model of persuasion.
The article focuses on investigation of personal attitudes toward oppositions of life. This research is following the principles of psychology of personal life attitudes and cultural psychology of personality. Some ways of explication of psychological knowledge about intuitive and reflexive personal attitudes to oppositions from cultural sources are suggested. As a data for hermeneutic analysis, texts of folk tales and Renaissance self-cognition text are provided. Author concentrates on self-developing and self-forming aspects of personal attitude to life oppositions.
Formation of democratic societies of the Western type presupposes appearance on the historical scene of a new strong actor - the bourgeois class: "No bourgeoisie, no democracy" (Barrington Moore). The articulation and defense of vital interests of that class creates a new social space - "the bourgeois public sphere" which helps to make up "counterbalance" to absolutism of a corporate state - a civil society, the core of which is composed by public opinion. In the confrontation between the authorities and society one of the most important roles is played by the press that provides free debate and discussion of generally valid problems, especially economic and political. The recognition of the mass media role was stamped in its characterization in XIII century as "the fourth power". Technological development of the media incredibly expanded its functions, turning journalists into creating informational analogue of reality, saturating daily life with new meanings. Methods of the representation of reality, the specific nature of political influence of journalists - key members of the reflexive elites (Helmut Shelski), are the themes of this article.
Публичная сфера, журналистика, четвертая власть, порядки знания, Повседневность, научное и повседневное знание, экспертиза, Репрезентация, public sphere, journalism, fourth estate, orders of knowledge, Everyday life, scientific and everyday knowledge, Expertise, representation
The monograph is the result of the joint efforts of linguistic scientists working in different cities of our country and abroad. It presents the materials of a scientific discussion on the problem indicated in its title: rationality and emotionality of language and speech. The study of these areas relates to cardinal and quite popular linguistic problems, since they are associated with feelings and attitudes towards the addressee and subject of speech. But despite the good luck and achievements in the field of their study, there are still many gaps waiting to be filled with new research. Rethinking the well-known and repeatedly discussed linguistic material in this direction can therefore help to clarify information about it in the general linguistic plan.
The article argues that political texts should be view as both reflecting current social and political reality and cunstructing it at the same time through what can be called biased interpretations. The article analyses a number of language choices in political texts that can lead to construction of biased interpretations and add to creation of so called political myths.
This book addresses a subject that can in the broadest sense be stated as interplay of language and ideology in process of instantiating historical knowledge in texts of political significance. The aim of the present volume is to discuss how history is recontextualized in national political discourse in the framework of two basic strategies of in-group and out-group categorization and biased representation of historical facts. It is contended that such recontextualization leads to what can be described as blending of national political discourse with a nationalistic one.
The evidence for the above contention is provided through linguistic analysis of three chunks of texts.
First, American presidential rhetoric spanning the last 50 years of history was analyzed. This part of the analysis suggests that a productive way to analyze the ‘enemy construction’ strategy seen as one of the key strategies of the discourse of the New World Order is to analyze it in a broader historic perspective, viz. as taking over the same principles, which defined the discourse of the Cold War. The ‘enemy construction’ strategy in both discourses is analyzed as resting on logic of binarism of the classical Us and Them opposition. Thus, it is contended that textual actualization of the ‘enemy’ is the projection of the basic category of the ‘other’ which is perpetuated in the political discourse and gets lexicalized differently depending on the text’s instantiating a particular order of discourse and the ideology informing it.
Second, a chunk of texts produced by those claiming to be professional historians has been addressed to see how national historical discourse is reinstantiated vis-à-vis a newly acquired national identity. An example of such discourse would be texts by Ukrainian historians writing on Great Patriotic War/World War II.
Third, texts of public figures, state leaders among them, instantiating post-Soviet geopolitical situation in the Caucasus, in particular, tension between Armenia and Azerbaijan over Nagorny Karabakh were looked into. The tension aggravated with unresolved conflicts, involvement of both Russia and the USA, results in this material being a valuable source for pinpointing linguistic patterns of historical and political discourse in general and patterns indicative of national historical discourse transforming into nationalistic discourse, in particular.
Discourse analysis is neither meant to substitute historical analysis, nor claims that all historical permutations are of discursive nature solely. Instead, we see the role of discourse analysis in placing a broader question: To what extent that which has really happened is displaced by its recontextualization in discourse, i.e. by its description? Since any conflict is always closely tied with conflicting values the question can be restated as: To what extent in such historical accounts accurate rendition is displaced with evaluation and appraisal? What comes first: the unresolved issues themselves or discursive practice perpetuating those issues? In other words, is it the conflict itself or the conflict of conflicting textual descriptions?
One way or the other, historical representations are not static; they are flexible and more than prone to distortion when values come into play. Reinventing the history to mesh with a new national identity is number one example. A clash of different political perspectives is a clash of different historical descriptions. And in this clash a power-wielding social agent has the power to reinterpret the history that will fit their political narrative with other interpretations outlawed and rendered unhistorical.
In the meantime, the true power of history as a field of study and an academic discipline should be seen in presenting multiple interpretations of phenomena in question with these interpretations being mutually complementary rather than mutually exclusive. In which lies the real power and the mission of all the humanities.
Grigoriy Konson’s interview with MD, Associate Professor at the University of Birmingham Armen Gasparyan unravels the key issues of modern Russian science, which is found now at the intersection of diverse trends. One of the main ones is the increasing visibility of Rus-sian-language scientific journals at the international level and digitalization so that they could technically become high-quality and indexable. To do this, two basic conditions must be observed: authors must possess all copyrights, and their works must be stored in repositories, that are needed by scientists to gain world visibility and long-term use of published materials. Since the Interna-tional Conference in Budapest (2001), a global initiative to publish open access scientific papers has been established. This was done so that scholars working with scientific materials could make them publically available and widely use such materials for scientific purposes. Now there is a tendency to open servers, which contain not only published and peer-reviewed works, but also pre-publication materials. Preprint services became a recent innovation. Media, television, and cinema scholars post scientific materials that have not been published before. This makes it possible to get priority in their writings. There are also tools to promote open access. These are, first of all, digital identifiers of scien-tific materials and authors. Since 2012, digital author identifiers (Open Researcher and Contribu-tor ID [ORCID]) are widely used in many countries; there are more than 6 million registered users. The digital identifier ORCID is popular among Russian-speaking authors as well, but often they use only part of its capabilities. Information about many Russian-speaking authors is not repre-sented in full on the ORCID platform, which means that their works are not visible to the public. The development of open access journals is mainly hampered by the hybrid-type periodicals, combining the principles of open and subscription publications. There are a lot of such journals in Russia. The majority of them are about medicine; and as a matter of fact, digitalization is gradually making the traditional subscription wither away. Therefore, professional communities need to take on the responsibility of financing open access publications to allow journals to advance. In the era of open access, plagiarism can be timely discovered, while in subscription journals it is veiled. Future expectations are that Russian-language periodicals that do not follow new trends in science and publishing can cease to exist. They become bankrupt; they cannot find alternative sources of financing. However, their prestige needs to be enhanced through open access. There should be an increase in the number of multilingual journals that will attract English-language authors.
The author considers the term «compensative expertise» and its role in successful language mastering.
The distractive effects on attentional task performance in different paradigms are analyzed in this paper. I demonstrate how distractors may negatively affect (interference effect), positively (redundancy effect) or neutrally (null effect). Distractor effects described in literature are classified in accordance with their hypothetical source. The general rule of the theory is also introduced. It contains the formal prediction of the particular distractor effect, based on entropy and redundancy measures from the mathematical theory of communication (Shannon, 1948). Single- vs dual-process frameworks are considered for hypothetical mechanisms which underpin the distractor effects. Distractor profiles (DPs) are also introduced for the formalization and simple visualization of experimental data concerning the distractor effects. Typical shapes of DPs and their interpretations are discussed with examples from three frequently cited experiments. Finally, the paper introduces hierarchical hypothesis that states the level-fashion modulating interrelations between distractor effects of different classes.
This article describes the expierence of studying factors influencing the social well-being of educational migrants as mesured by means of a psychological well-being scale (A. Perrudet-Badoux, G.A. Mendelsohn, J.Chiche, 1988) previously adapted for Russian by M.V. Sokolova. A statistical analysis of the scale's reliability is performed. Trends in dynamics of subjective well-being are indentified on the basis the correlations analysis between the condbtbions of adaptation and its success rate, and potential mechanisms for developing subjective well-being among student migrants living in student hostels are described. Particular attention is paid to commuting as a factor of adaptation.