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News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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Как подсказки веб-интерфейса индуцируют онлайн-доверие: обзор литературы

Психологические исследования: электронный научный журнал. 2023. Т. 16. № 87. Статья 7.
Kosova E., Gorbunova E. S.

The virtual nature of the web environment fundamentally changes the relationship between individuals and challenges the conventional understanding of trust. In this review, we focus on how trust on the web can be affected by the web interface–the only contact point between the "physical" and digital environment. We specify four categories of interface cues, which help users to form trusting relationships with websites. The first category, atmospheric design cues, refers to the external presentation of the website. Such tools as color, fonts, etc., help convey a message to the audience, attract and retain attention, and thereby strengthen initial contact and build trust. The second category, structural usability cues, reflects the way information is presented to website users. The point of the structural organization of the website is to ensure that the user has easy and convenient access to the functionality of the website. The third category of cues relates to the content published on the site: the completeness and quality of the information presented, as well as the "positional" information that demonstrates third-party approval of the distributor. The last category reflects the social features of the interface. It includes the integration of auxiliary interfaces, social networks, and special anthropomorphic elements of structure and design. The aim of this category is to create an illusion of human-to-human communication instead of impersonal human-machine communication.

Research target: Psychology
Language: Russian
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DOI
Text on another site
Keywords: online trustperceived riskвоспринимаемый рискtrust inductionонлайн-довериеиндукция довериявеб-интерфейсыdigital systemweb-interfacesцифровая система
Publication based on the results of:
Cognitive-Psychological Mechanisms of User Interaction with the Digital Environment (2023)
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