Репортаж о семинаре «Культурные индустрии: взгляд экономиста, социолога и менеджера», 14–15 октября 2011 г.
The paper discusses the existent controversial theory of marketing, related to cultural services. The study revealed that modern cultural services marketing theory was developed from borrowing social sciences concepts: sociology, organizational behavior, and economic anthropology. However, the study also found alternative concepts and ideas from social sciences that can better explain the phenomena of cultural services marketing. The study suggests adopting alternative approaches for conceptualization of cultural services marketing.
The article is dedicated to the problem of performance measurement of cultural organizations. The author outlines the main approaches to the concept of “performance” applicable to the cultural sphere and describes the trends that explain the necessity for performance measurement of cultural organizations. The trends are further illustrated through a panel study of theatrical institutions in North-West Russia. The author analyzes economic performance indicators of theatres in 2012-2016, such as various indicators of financial performance, expenses, attendance, revenues, etc. The article also contains an overview of different methods used by Russian and international scholars in performance measurement of cultural organizations.
In this paper the authors propose a new approach to teaching practical information security in higher school based on case studies. They justify its place in information security curriculum by providing an example from the experience of using the approach for BSc and MSc students of Higher School of Economics in the courses on «Technical and Organizational Aspects of Information Security and Information Security Technologies». This paper fills the gap in existing practices for teaching information security which currently lack in guidelines for designing case studies and integrating them into the curriculum.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.