Использование прикладных аспектов Теории поколений при формировании социальной, корпоративной и государственной политики
The results of the interrogative psycholinguistic experiment described in this article is part of a broader research of how soci-ocultural knowledge influences communication in the Internet discussions by readers of American press. The experiment allows obtaining a complex model of positively/negatively evaluated events in the American society, paying special attention to the value-evaluation component. This model can further be a basis for explanation of the communicative strategies of argumentation and manipulation used in verbal description of events. The type of sociocultural mental structures described in the article is viewed as a dynamic cognitive gestalt that can be potentially split into a number of parameters, but is not reducible to their sum, which is characterized by both individual existence in the mind of a native speaker and distributed existence in a sociocultural community as an abstract social invariant. The article discusses advantages of psycholinguistic approach to modeling the fragments of this background knowledge compared to using exclusively introspective text analysis, as it allows to separate methodologically the research of mental structures and particular instances of verbal communication that are based on those structures and gives an opportunity to avoid the vicious circle of studying communicative strategies used in the text exclusively modeled from the same text material.
A joint research project carried out by an interdisciplinary group of Russian and Swedish linguists, sociologists and educators-psychologists (the Swedish Institute grant), besides solving pragmatic tasks of finding out relative quantitative-qualitative specificity of national cognitive representations of values, first of all, had methodological goals. They were to check the efficiency of the linguistic methods developed in this study (and, thus, to prove the theoretical ideas that served the basis for it) of getting factual data that allow reconstructing and comparing of the corresponding areas of cognitive representations.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.