Бизнес-коммуникации: институциональный подход
Problems linked with the analysis of the impact exerted by underlying institutional and communications matrices on how Russian business communications operate are explored. Development prospects of business communications are shown.
In the age of globalisation which broadly means international interaction the idea of global communication comes to the front. Communicating globally implies using intercultural links and involves cultural knowledge of business counterparts as an integral part of global interaction. Language media being an essential tool of global interaction facilitate the process of business communication provided that certain guidelines are taken into consideration.
The article investigates the cross-ethnic perception of the stereotypes of business communication, with Russians and people of other nationalities as subjects. Determinants of the stereotype formation, as well as differences in the perception of these stereotypes by the Russians and their non-Russian counterparts were identified.
In article features advertizing and the PR text, differential and integrated features of the text as linguistic phenomenon, specificity of structure of the text, information types in the text are considered.
In article the questions connected with the analysis of influence of deep institutional, cultural and communication matrixes on functioning of the Russian business communications are considered. Communication between the institutional matrixes defining life of a society as a whole, the communication matrixes regulating social communications, and the matrixes setting frameworks of professional work in sphere of business communications is revealed.