Историческая ретроспекция в рекламном сообщении
In this article the author addresses the issue of advertisement creating a special time display that does not portray the actual everyday realty. Instead, it shows people's perception of their desired reality in a given era. One of such 'desired realities' is the historical past. The paper offers a classification of such references to 'historic motives' in creation of advertising content. Multiple examples are analysed.