Эволюция эльзасского диалекта в контексте взаимодействия французской и немецкой культур
The research of companies’ territorial strategies allows to specify the entrepreneurs logic of territories choice for the investment by eliminating from the analysis the offshore capital, to reveal the differences in regional strategies of companies in various branches of the economy, to identify the company preferences in territories for different activities, to assess the attractiveness for foreign investors not only regions, but also different types of settlements (all of these tasks cannot be solved on the basis of statistical data). The paper analyzes the location of regional divisions of different types (production, logistics, sales, research, management) of 50 largest foreign companies operating in Russia (Forbes rating). The author confirms the compliance of this location with the existing theoretical ideas about the companies’ territorial strategies, including the importance of key economic centers, hierarchical and wave diffusion, neighborhood effect. The paper shows the differences in investments’ attracting in different types of cities (including the role of million-plus cities in the location of companies distribution centers and research units, small towns in attracting industrial enterprises, the second-third cities of regions in the development of the retail trade), in the wideness of the geography of companies activities in different industries (including the presence of minimum territorial barriers in the food industry and mono-brand retail trade, especially cars), the importance of proximity to Moscow. The article highlights Russian Federation subjects with the maximum degree of allocation of foreign companies.
A joint research project carried out by an interdisciplinary group of Russian and Swedish linguists, sociologists and educators-psychologists (the Swedish Institute grant), besides solving pragmatic tasks of finding out relative quantitative-qualitative specificity of national cognitive representations of values, first of all, had methodological goals. They were to check the efficiency of the linguistic methods developed in this study (and, thus, to prove the theoretical ideas that served the basis for it) of getting factual data that allow reconstructing and comparing of the corresponding areas of cognitive representations.
The results of cross-cultural research of implicit theories of innovativeness among students and teachers, representatives of three ethnocultural groups: Russians, the people of the North Caucasus (Chechens and Ingushs) and Tuvinians (N=804) are presented. Intergroup differences in implicit theories of innovativeness are revealed: the ‘individual’ theories of innovativeness prevail among Russians and among the students, the ‘social’ theories of innovativeness are more expressed among respondents from the North Caucasus, Tuva and among the teachers. Using the structural equations modeling the universal model of values impact on implicit theories of innovativeness and attitudes towards innovations is constructed. Values of the Openness to changes and individual theories of innovativeness promote the positive relation to innovations. Results of research have shown that implicit theories of innovativeness differ in different cultures, and values make different impact on the attitudes towards innovations and innovative experience in different cultures.