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Article

Диалог с аудиторией в православной прессе (на материале журналов "Фома", "Наследник")

Меди@льманах. 2011. № 4. С. 56-64.

Special features of the discourse in the Christian Orthodox mass media depend on the ap- proach to the problem of incompatibility of the mass media discourse with the church discourse, the public communication and confidential talk about faith. This problem is the most urgent for those Orthodox mass media which set a missionary aim. In this work the author makes a review of the main forms of dialogue with the audience, communicative strategies and tactics in the magazines with missionary orientation. Besides, the researcher distinguishes the special means of interaction between the author and the reader.