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Article

Информационный шум в интернете как проблема потребления коммуникации

Чумакова В. П.

Informational noise is one of the main ecological problems of the communicative environment. The virtualization of the consumer society through Internet highly increases the amount of noise. We undertook a pilot study of the effect of noise on information consumption on the web by methods of participant observation and indepth interviews with active users. We suggested the typology of informational noise, the parameters to assess the strength of its influence and the possible transformation of consumer practices under its influence.