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News
July 8, 2026
HSE Researchers Discover Who Eats Out in Russia-And Why
Around one-third of Russians (31.3%) rarely eat out or buy ready-made meals. The core group of active consumers—those who eat out or purchase prepared food almost every day or several times a week—accounts for only about 9% of the population. These are the findings of a study conducted by the HSE Institute for Social Policy. According to the researchers eating out is no longer a marker of high social status in Russia.
July 8, 2026
HSE University and RREDA Join Forces to Support 2026 Renewable Energy of the Planet Competition
HSE University and the Russia Renewable Energy Development Association (RREDA) have signed a partnership and information cooperation agreement to support Renewable Energy of the Planet—2026, a national competition with international participation for students and early-career researchers. Applications are open on the competition's website until September 20, 2026.
July 6, 2026
Ancient Craniiform Brachiopod: A Newly Discovered Species with a Unique Shell Shape and Lifestyle
Scientists from HSE University, MSU, and Tallinn University of Technology have studied a fossil species of ancient brachiopods that lived in a warm sea in what is now northern Estonia more than 445 million years ago. These ancient brachiopods developed a cup-shaped shell with a protective 'cap' that shielded them from overgrowth by other marine organisms. The study has been published in Palaeogeography, Palaeoclimatology, Palaeoecology.

 

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?

Development of Internet-Promotion Tools’ Classification for Mediaprojects

Communications. Media. Design. 2020. Vol. 5. No. 2. P. 28–45.
Chaltsev V., Прохорова Т. Б.

This paper  examines the  issue  of  media projects’  promotion on  the  Internet,  animportant  issue in  the  context of information  technology  development.  Firstly, theauthors  develop  a  generalized  classification  of  groups  of promotion tools, whichincludes nine  components,  each  of  which  is  discussed  in  detail  later  in  the  article. Based on an analysis of a comprehensive theoretical base, the authors propose theirnew classification  of  promotion  tools, generalizing and  continuing  the  work  of previous researchers.

Research target: Economics and Management Media and Communications
Language: English
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Keywords: медиамаркетинговые коммуникацииmediaпродвижениеpromotionинтернет-продвижениеmarketing communicationsinternet promotionmedia promotionпродвижение медиа
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