Cельский читатель в переходный период: традиционные и цифровые практики и отношение к ним

Журнал социологии и социальной антропологии. 2022. Т. 25. № 1. С. 103–131.

Petrova E., Shalonskaya E.

The article examines how the reading practices of the residents of rural Russia are changing under the influence of digital transformations. The study is based on the materials of the expeditions collected in two Russian rural areas – the village of Glazok (Tambov region, 2018) and the rural settlement of Gzhelskoye (Moscow Region, 2019). The expeditions took place at a time when the Internet had already become a familiar technology for most informants. It was found that there are differences in both practices and attitudes to reading in different age groups. At the same time, paradoxically, a positive attitude to reading does not mean that respondents actually read. So in the group of older respondents (more than 50 years old) they think that reading is very important, they treat it positively, but they practically do not read. Middle-aged respondents are a more reading group, prefer mostly printed publications, digital practices are secondary for them. Young respondents (under 30) are more reserved about reading, but this group was the most reading.  Fragmented reading is more common than reading long (solid) texts. This is typical for both print and digital platforms. But informants with rich and diverse reading practices implement them in both traditional and digital versions. The article notes that the problems of reading for the rural environment are closely connected with learning, education. The main limitations of this environment are not in the technological, but in the socio-cultural context.

Keywords: чтение, reading, media, цифровые технологии, сельская Россия, rural Russia, медиапрактики, digital technologies

Publication based on the results of: Медиа в сельской России: технологии, практики, эффекты (2019)