Тенденции социокультурного развития в новом мире после 2020
The conte mporary global transformations that affected political relations, economy and deeply — the models of social development did not come completely unexpected.These transformations take path while such important element of globalization as global informational society based upon the technologies and social principles of integrated communications remains in place. The changes in the social and socio-cultural environment on the regional and national levels could be the most indicative illustration indicators of the nature and drastic character of the on-going changes. The coronavirus pandemia served as a threshold for the selection of the ways for the further development of culture and socio-cultural relations. The online-cultural artefacts, the selection of the appropriate channels for communications and the loss of the emotional connections could become the major challenges for the future world.The societies that were already affected by the globalization are facing the necessity to choose a new model of socio-cultural development as well as relevant communications’ formats for its support.
In this Collection of Research Articles topical problems of communication and culture are considered on the basis of Roman-Germanic, Sino-Tibetan and Russian languages. The published research articles reflect modern progressive approaches of the researchers to the problems of communicative, linguistic, rhetoric, different aspects of communicative process, psychological, pedagogical, methodological technologies of communication behavior basis realization; problems of musical culture
The article aims to single out distinctive features of the theory of integrated communications (IC) and integrated marketing communications (IMC). The author correlates basic theoretical ideas dealing with IC and IMC, differentiates between approaches to conceptualizing these notions according to the discipline attribute, and specifies definition of the integrated communications. Results of the research allow clarifying specifics of allegedly interchangeable notions. Keywords: integrated marketing communications, integrated communications, theory.
Any promo message includes a pragmatic component (goods-related discourse) and a social-cultural component (social-cultural discourse). Within the scope of direct advertising social-cultural discourse often becomes a latent source of social conflict. For instance, in the whole of Russia only 9% of population earn incomes above the “middle-class threshold”, while federal TV channels constantly broadcast barely affordable goods and lifestyles onto this low-income audience. This creates an urgent social need in diversification of promo campaigns’ content, methods and promotion techniques, which would also allow for an integrating effect. Content of such communications may be built on post-post-modern basis that is currently displacing disintegration and eclectics of post-modernism. This basis includes virtualization, techno-images, glocalization, neo-conservative axiology. The greatest challenge in this list for Russia appears to be associated with development of a glocal style of promo messaging and communications as a whole.
Integrated communications (IC) is insufficiently explored phenomenon. It still has not clear terminological boundaries with integrated marketing communications (IMC). The article aims to trace similarities and differences of IC and IMC definitions over time. The author concludes that «IC» is interdisciplinary concept that historically has been related to PR.
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
This paper explores, mainly from a legal perspective, the extent to which the Russian regulations of traditional TV and online audiovisual media policies have been consistent with the Council of Europe (hereinafter CoE) standards. The study compares between the CoE and Russian approaches to specific aspects of audiovisual regulation including licensing, media ownership, public service media, digitalization, and national production. The paper first studies the CoE perspective through examining its conventional provisions related to audiovisual media, the case law of the European Court of Human Rights as well as the CoE non-binding documents. The paper then considers Russian national legislation governing audiovisual media and the Russian general jurisdiction courts’ practice on broadcast licensing. The paper suggests that the Russian audiovisual regulations are insufficiently compatible with the CoE standards and more in line with the Soviet regulatory traditions.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.