Do digital technologies matter? How hyperlocal media is re-configuring the media landscape of a Russian province
The increase of internet penetration across Russia has reduced entry barriers for individuals and companies who want to report locally. New digital technologies have given rise to many semi-professional local media projects, so-called ‘hyperlocal media’ (Metzgar et al., 2011; Tenor, 2018), created on various online platforms and social networking sites. Websites, blogs, and social media groups (the so-called ‘pabliki’ in Russian) on the popular social networking site VKontakte have opened up new access routes to local news, both for ordinary citizens and the authorities, but have also become a challenge for traditional local media. This article investigates how the media landscape changes in response to digital technologies in a provincial town of nearly 40,000 in the European part of Russia. More specifically, the article investigates how professional journalists from traditional media and practitioners from hyperlocal media sites understand the influence of digital technologies on the aims and work practices of media in a Russian province. The study is based on in-depth interviews with the editors of traditional local media (e.g. print newspapers) and owners of new hyperlocal media initiatives. The research explores different approaches to the ways in which two groups of media actors understand and make use of the internet and digital technologies. However, within peculiar Russian media model, these differences have led to collaborative rather than competitive relations between the two groups.
Study of users and their segmentation, based on users’ preferred topics of discussion and their networking, is the unique opportunity offered by social networks. Variety of approaches to social media analysis based on social network analysis and text mining is summarized in the paper. It is extended by concentration index application and visualizing of the results of social network analysis.
The study of a model set exhibits that: 1) users can be successfully segmented on the base of their most mentioned topics, which is useful for a product placement and other commercial purposes; 2) distribution of number of posts by authors is highly uneven regardless to the topic of discussion; 3) users connected on-line typically live in the same geographical area; 4) users’ number of posts and centrality indices are correlated.
Following the discussion on the role of Internet in the formation of ties across space, this paper seeks to supplement recent findings on prevalence of location-dependent preferential attachment online. We look at networks of online communities specifically aimed at development of location-independent ties. The paper focuses on the 25 largest communities of software developers in the leading Russian social networking site VKontakte, one of the communities being studied in depth. Evidence suggests that membership and friendship ties are overwhelmingly cross-city and even cross-country, while an in-depth analy-sis gives ground to assume that, commenting and liking in such communities might also be location-independent. This group case study provides some in-sights into a nature of professional networking and shows independence of the three networks: the friendship network as a means of group identification, the commenting network as an advice-giving tool, and the liking network as a result of approval by occasional visitors.
Numerous cultural events take place around the world every year. Visitors leave digital footprint after attending such events, which is a good source of data analysis in tourist behavior and cultural studies. This research provides mapping of festival themes associated with the annual cultural event “Museum Night” on social networking site (SNS) VKontakte (VK) most popular in Russia. All posts containing the official event hashtag in Russian (#ночьмузеев) were collected from VK. To analyse the data, more than 38k posts spanning 2012 to 2019 are used. The results show the dynamic of the event web activity and changes over the last years.
Russia today is a fundamentally fragmented society, with four big milieus showing divergent patterns of media use and involvement into public deliberation within a hybrid media system. Our research upon media use patterns of participants of the 'For fair elections' protest rallies of 2011-2012 shows that there is a link between media use patterns in post-industrial urban 'public counter-sphere' and the protest spill-over, for which newlyformed media clusters have played a crucial role. As Russia is the 'world's top networking community' (as stated by Comscore in 2012), the research is expanded by search for echo chambers/opinion crossroads in Russian Facebook vs. its analogue Vkontakte.
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
This paper explores, mainly from a legal perspective, the extent to which the Russian regulations of traditional TV and online audiovisual media policies have been consistent with the Council of Europe (hereinafter CoE) standards. The study compares between the CoE and Russian approaches to specific aspects of audiovisual regulation including licensing, media ownership, public service media, digitalization, and national production. The paper first studies the CoE perspective through examining its conventional provisions related to audiovisual media, the case law of the European Court of Human Rights as well as the CoE non-binding documents. The paper then considers Russian national legislation governing audiovisual media and the Russian general jurisdiction courts’ practice on broadcast licensing. The paper suggests that the Russian audiovisual regulations are insufficiently compatible with the CoE standards and more in line with the Soviet regulatory traditions.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.