Просветительские запросы россиян
The article presents the results of a large-scale survey conducted by Russian “Znanie” Society in 2017. The survey measured citizen awareness of local and national enlightenment initiatives, interest in specific topics and formats of educational events, motivation for learning and development, and willingness to pay for educational products, and it also tested the concept of an online enlightenment portal. We analyze the current globalization trends affecting the formats, topics and technology of enlightenment as well as educational niches that could be of public interest and of benefit to the digital future. Conclusions are made about the most in-demand fields of study and format preferences in learning and development.
The book explores the conditions and factors for the effective participation of educational projects in the everyday life of a modern man, taking into account global challenges and national interests of Russia. The generalized material is based on the analysis of the results of a large-scale sociological study of the phenomenon of enlightenment conducted in 2017 and the conditions for the successful implementation of educational projects in the context of the expectations and interests of the Russians.
The findings and recommendations of the study will be of interest to specialists and experts working in the field of educational activities, sociologists, educators, historians, as well as anyone interested in future of enlightenment, design technologies and implementation of educational projects.
The authors propose an original classification of the enlightenment phenomenon on the basis of the results of a largescale all-Russia study, which was carried out by the asset of the All-Russia Public and State Enlightenment Organisation «The Russian «Knowledge» Society» (in 2017), as well as on the basis of the data of investigations of the Russian Public Opinion Research Centre (2016-2018), in terms of the concept of marketing and the prevalent 7P (marketing mix model) marketing instruments in the present article. The identification of the nature and level of awareness of enlightenment projects among different target audiences, the identification of interest in the subject matter and format of enlightenment activities, the motivation for periodic training, and the determination of the capacity of the population to pay for enlightenment products were among the tasks of the above-mentioned investigations. In addition, the most successful management practices in the field of promotion of cultural, mass and socially significant projects in both towns and megacities were summarised on the basis of expert interviews, carried out within the framework of the study. The reduced classification of the enlightenment product, the simplification of which is related to the factors of digitalisation of modern society and information space, taking into account the factors of complication of the social communication process and the permanently increasing requirements for personal and professional qualities of the person (especially with regard to skills and competences of the future), is given. Diverse social technologies for promoting enlightenment activities are proposed on the basis of the formulated provisions of the mix-marketing enlightenment complex, and also the conditions for their successful implementation are revealed. According to the authors of the article, many means and techniques of forming the internal and the external environment of enlightenment organisations, which have long been widely used in practice, are not actually described in both pedagogic and marketing scientific literature. The more complete scientific detailed and systemic analysis, comparison with traditional marketing concepts will make their practical application more focused and effective.
Several approaches to the concept of fatherhood present in Western sociological tradition are analyzed and compared: biological determinism, social constructivism and biosocial theory. The problematics of fatherhood and men’s parental practices is marginalized in modern Russian social research devoted to family and this fact makes the traditional inequality in family relations, when the father’s role is considered secondary compared to that of mother, even stronger. However, in Western critical men’s studies several stages can be outlined: the development of “sex roles” paradigm (biological determinism), the emergence of the hegemonic masculinity concept, inter-disciplinary stage (biosocial theory). According to the approach of biological determinism, the role of a father is that of the patriarch, he continues the family line and serves as a model for his ascendants. Social constructivism looks into man’s functions in the family from the point of view of masculine pressure and establishing hegemony over a woman and children. Biosocial theory aims to unite the biological determinacy of fatherhood with social, cultural and personal context. It is shown that these approaches are directly connected with the level of the society development, marriage and family perceptions, the level of egality of gender order.