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Article

"И физики, и лирики": детерминанты современного медиаобразования

Ефанов А. А.

The article substantiates the dualistic approach to media education – a combination of socio-humanitarian and technical-technological blocks. Despite the fact, that there is a stable understanding of media activities, based on the philological, historical, sociological, philosophical, cultural, political and psychological basis, that shapes the personal and professional worldview, analytical thinking, critical (verifying) position in the perception of social reality and objectification data, modern communication realities force specialists to master new information technologies – not only to receive, but also to distribute content on more advanced multimedia and media platforms. This approach is productive both in the training of future specialists in the field of media, and in the retraining of professionals, as well as in the implementation of the media education program in secondary and higher schools.

Of course, the above arguments can in many ways be of a debatable nature. However, most representatives of the academic community and the media industry themselves will certainly agree, that there is a need for changes in the traditional media education system today. In turn, the form and degree of these transformations should be the subject of collegial discussion.