"Блуждающий сюжет" как инструмент сторителлинга в политическом пиар
The paper focuses on the phenomenon of the so-called wandering plots, which were studied, in terms of historical poetics, by Russian literary scholars of the 19th-20th century. The author analyzes the theory of wandering plots, the place of such plots in Jung’s collective unconscious and then turns to political storytelling in order to study their role in political stories. With the use of interdisciplinary and systemic analysis, the author considers the ways wandering plots work, the interrelation of these plots with archetypes and images and their possible effects on the political communication of an individual leader. Several instances of using wandering plots in political communications are analyzed in the paper. Particular attention is given to one of the most intriguing cases, namely the one in which Norwegian Prime Minister Jens Stoltenberg disguised himself as a taxi-driver in the 2013 election campaign. Cases from Russian political life are also used as examples, in particular, the wandering plots associated with the image of the Russian President Vladimir Putin. The author studies not only the content of the cases but also the effect the use of these plots has on the images of political leaders. The conclusion made in the paper is that wandering plots are a powerful tool of political storytelling, which, when used properly, can significantly affect political communication.
The following article presents the results of an individual academic research, dedicated to the analysis of structure, functions and effects of political storytelling in terms of so-called “era of post-truth politics”. The author would like to introduce some concepts and approaches to storytelling from the points of view of Russian literary studies and comparative literary criticism, which includes ideas and insights of major literary historians of Russian Empire and Soviet Union. The author claims these ideas important, adaptable and relevant for the key ideas about storytelling that were drawn by Western social studies, as literature has a unique position and approach in Soviet Unioin, being regarded as “ideological add-on of society”. The following analysis leads to schemas of deconstruction of the acts of political communication worldwide through the lens of so called “shared narratives” (in Western tradition) and “wandering (migrating) plots” (in tradition of Russian Empire and Soviet Union literary studies` tradition). The last part of the article presents narrative analysis of three cases of modern political communication in Europe, Russia and U.S.A. The intention of the author was to show three of so called “wandering plots” elements in political communications of international leaders. Case of Europe covers political communication of Iens Stoltenberg, Prime Minister of Norway, during the election rally in 2013. Case of Russia covers political communication of current president Vladimir Putin during the reconstruction of his biography in 2015. Case of U.S.A. covers political communication of Donald Trump, the elected president of U.S.A., during the election rally in 2016.
The article explores the characteristics of modern digital writing and questions about its interaction with modern culture as a whole, studies the modification of the contemporary bodily experience of everyday life in comparison with the pre-digital era and translates these changes into texts produced by the present digital culture.
The traditional life style changes as business and personal communications are moving to the Internet, and a new type of people – digital nomads – is emerging. Most activities, including commerce, transfer to WWW. Storytelling has started playing a greater role in promotion of goods and services, politicians and parties than direct advertising.
Stories seem to be true-to-life from the first sight, but most of them have definite mythological elements. The word creates images, and myths are made out of images. Virtual narrators involve «settlers» as well as «nomads» into the brand culture creating their own “heroes” and villains. The process of constructing and deconstructing different myths is going on in the «global village». Digital nomads may take part in myth-building or destroy «sacred images» being contracted employees or doing it for fun and pleasure.
Young active users, especially nomads, are a specific breed. Mobility and an opportunity to stay connected to the Net practically in every place of the world are typical for them. As a rule they have a broad outlook. In marketing terms they usually belong to a group of «innovators», «early adopters». They are independent, enjoy non-standard thinking, and at the same time have their own opinion leaders. All these should be taken into account when one is working out an effective marketing communication with digital nomads.
Typology of narratives as well as myths and archetypes which are used by marketers while communicating with nomads are presented in the paper. The role of visualization in creating involving content is being emphasized. Several cases in which storytelling is used as a marketing instrument are being analyzed.
The article, written in the socio-cultural paradigm of studying the problems of political PR, dedicated to mystery as one of the little-known forms of theatricality of modern political communication. In this paper we comprehended the essence of this cultural phenomenon, its manifestations in the political and communication systems of today. The article also discusses the features and capabilities of the archetype of the secret (as a significant component of the mystery) in the interaction with the audience.
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
This paper explores, mainly from a legal perspective, the extent to which the Russian regulations of traditional TV and online audiovisual media policies have been consistent with the Council of Europe (hereinafter CoE) standards. The study compares between the CoE and Russian approaches to specific aspects of audiovisual regulation including licensing, media ownership, public service media, digitalization, and national production. The paper first studies the CoE perspective through examining its conventional provisions related to audiovisual media, the case law of the European Court of Human Rights as well as the CoE non-binding documents. The paper then considers Russian national legislation governing audiovisual media and the Russian general jurisdiction courts’ practice on broadcast licensing. The paper suggests that the Russian audiovisual regulations are insufficiently compatible with the CoE standards and more in line with the Soviet regulatory traditions.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.