Освещение предвыборных кампаний в СМИ и электоральный интерес
The article discusses the strategy for covering the election campaign in mass media from the point of view of their impact on electoral interest. The subject of the article are electoral processes in Russia and United States of America in 2016. Based on the studies conducted on materials of news and public-political programs of federal and regional TV channels, as well as telling residents of Orenburg region on social networks. Applied methods – quantitative content analysis and discourse analysis. The author comes to the conclusion, that the coverage of the election campaigns in mass media and electoral interest are in direct and inverse proportion.