The article proposes a scientific and applied substantiation of modern media consumption trends. Using the method of secondary data analysis, the authors build a predictive model of the functioning of the media institute under the influence of media preferences and media guides of the generation Z – a young audience (15-20 years). New types of media production are explicated: content producers and content distributors. Emphasis is placed on enhancing the personalization of content, that specifically addresses the interests and needs of narrow audience segments. It is determined, that the “new brave world” of media will require completely different professional qualities from journalists, who will have to have not only applied (based on creativity), but also technical skills in order to remain competitive in the modern technological paradigm.
The article reviews approaches towards measuring practices of Internet use and highlights major pros and cons of described indicators. The examples of research questions addressed using different indicators are also provided. All instruments are classified into macro-indicators that allow describing Internet penetration in a country or a region and micro-indicators that allow estimating frequency of Internet use by individuals. Micro-indicators can also be classified into indicators based on automatically collected data and indicators based on survey data.
The article considers the phenomenon of state identity and its transformation in the era of society informatization. The author analyzes main trends of information society development that affect shaping of state identity, and the issues that have significant importance for state governance practice: identity multiplicity, identity crisis in the national state, transformation of "citizen-state" relations system.
The article studies the scientific understanding of “breaking news” as a special format of information programs on television. Compositional information TV programs in the format of “breaking news” are built on the principle of narrative. In their discursive strategies, journalists combine direct “hard” information and rhetoric of grief. The results of the author’s online survey «“Breaking news”: the phenomenon of media perception» (n=400) confirmed, that the news about emergency incidents are the most worrisome and worrying for the audience. At the same time, information about them is sought by respondents through television. As for the social effects of news in the format of “breaking news”, the majority of respondents described their reactions as horror. Such strong reactions arise as a result of operating the technology of infothrilling.
The development of information technology opens up new ways for teachers to interact with students. Massive open online courses (MOOC) and blended learning are new educational technologies that are widely used in both the Russian and global markets. Key features of online education implementation in the system of higher education in Russia is an urgent research question. The article describes the existing possibilities of using online learning technology in the educational process, examines international experience, highlights the strengths and weaknesses. A special place is given to an empirical study of the Russian university students attitude to the MOOC.
The article gives definitions of open and linked data. The author refers to the history and background of the development of open data approach and its use and application in scientific research. In order to technically implement the idea of open data the article examines Linked Open Data concept used to publish sets of linked open data.
The article contains the results of consumer attitude study to the automation of communication in the telecommunications market. Four options of interaction between consumer and the company are discovered. The zero hypothesis that consumers are not satisfied with the practice of introduction of answering machines is formed and based on the study results is confirmed. The percentage of the consumer's problem successful solution by the currently existing communication system is determined. The readiness of the target market to communicate its proposals to the company is highlighted, and convenient channels of interaction are identified. The results of the study can be used by Russian telecommunications companies.
The article proposes the concept of information campaigns to promote family values with a focus on different target audiences. Special attention is paid to the formation of Pro-family values in the younger generation, as well as family support from the state. Formulated goals, objectives and principles of an information campaign describes its programmatic activities and technology, emphasized the role of the media in the campaign.
The article discusses the strategy for covering the election campaign in mass media from the point of view of their impact on electoral interest. The subject of the article are electoral processes in Russia and United States of America in 2016. Based on the studies conducted on materials of news and public-political programs of federal and regional TV channels, as well as telling residents of Orenburg region on social networks. Applied methods – quantitative content analysis and discourse analysis. The author comes to the conclusion, that the coverage of the election campaigns in mass media and electoral interest are in direct and inverse proportion.
The article aims to single out distinctive features of the theory of integrated communications (IC) and integrated marketing communications (IMC). The author correlates basic theoretical ideas dealing with IC and IMC, differentiates between approaches to conceptualizing these notions according to the discipline attribute, and specifies definition of the integrated communications. Results of the research allow clarifying specifics of allegedly interchangeable notions. Keywords: integrated marketing communications, integrated communications, theory.