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Article

Эволюция стратегий репрезентации политического образа Д. Трампа на российском телевидении

Ефанов А. А.

Over the past year, representation strategies of the political image of the current USA President, D. Trump, in the Russian television field has undergone drastic changes. If at the end of 2016 (during the pre-election race with H. Clinton, known for his tough anti-Russian position), federal television channels associated with the arrival of D. Trump to power the improvement of diplomatic relations between countries, then in 2017 (after the election, the first statements and operations as President) media controllers began to operate with the rhetoric of danger, thereby producing in the minds of viewers the threat of inciting the new Cold war. Based on the results of the study, the author comes to the conclusion, that the phenomenality is due to the fact, that to date there have been no precedents of the complete transformation of the media representation strategies of political images (from the rhetoric “Trump – “the dark horse”, ”Trump is our ally” to ”Trump – aggressor”, “Trump – a threat to Russia and the world”).