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Article

Откуда берется повестка дня? Роль СМИ в конструировании значимости событий

In 2015, the Russians drew the greatest attention to the economic and political issues. However, events in the field of culture and sport also were memorable for Russians. Mostly people pay attention to the incident in the Russian and international events with the participation of Russia. While international events related only to foreign countries and the news about Russian regions occupy a much smaller place in the most memorable events of the year. It should also be noted that most of the memorable events attracted attention as a result of discussions in the media. Most often it was not connected with personal experience of people. Only 10% of memorable events were related to the «obtrusive», i.e. attracting attention due to direct contact of the respondent with the problem, such as various holidays or premiere movies and TV shows. The article tests the hypothesis of the agenda-setting theory, according to which the media have a significant impact on people's attention to certain issues. We compared the results of the Levada-Center opinion polls on the most memorable events of the month with the number of articles on this subject in the press. The focus of our attention is the period from January 2014 to December 2016. The findings confirm the influence of the intensity of the debate in the media on people's attention to the problem. In addition, the research demonstrated the large importance of the debate in the media during a week prior to the survey than in the whole previous month. Events that occurred shortly before the start of the survey are most memorable for people, as well as the events, for which the debate intensified this period.