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Regular version of the site

Article

Развитие представлений о факторах, определяющих рейтинги телепередач

Медиаскоп. 2016. № 4.

The article shows how from the middle of the XX century there was a reflection of the various factors affecting the value of the television audience. In the opinion of the authors of the article, originally factors of content and form of telecasts were conceived to attract the audience. Later there was a transition to a systematic understanding of the factors of both socio-cultural and physical nature, external to television production.