Функционирование современного российского телевидения в условиях мультиплатформенности: модель коллаборативного развития медиа

Вестник славянских культур. 2025. Т. 76. С. 9–25.

Yefanov A.

The subject of the research in this article is the features of the functioning of modern Russian television in the context of multi-platform conditions, predetermined by the model of collaborative media development. The theoretical and methodological basis of the study is the concept of receptive aesthetics (G. Blumenberg, G.-G. Gadamer, G.R. Jauss), in the disposition of which the receptive approach is formed, as well as the theory of convergent culture (H. Jenkins). A set of methods is used: modeling; structural analysis; secondary analysis of sociological and statistical data. The chronological framework of the study: 2010s – first half of the 2020s. Based on the results of the study, at the theoretical level, the author's definition of the concept of reception in relation to media communications is put forward, the main properties of receptions are identified, a model of collaborative media development is presented. At the empirical level, appealing to the legacy of Cultural Studies, based on qualitative methodology, the main receptive practices are identified in a certain causal temporal progression. The socio-cultural trends of development of modern Russian television and media industry (mainly audiovisual segment) as a whole are explicated. The limitations of the implemented research are outlined. The perspective of the presented research is built.

Keywords: телевидение, collaboration, Internet, television, рецептивная эстетика, receptive aesthetics, мультиплатформенность, Интернет, Multi-Platform, коллаборативность