Трансформация российского цифрового медиапространства в 2022 г. (структурные и содержательные особенности)

Коммуникативные исследования. 2023. Т. 10. № 1. С. 72–84.

Dementyeva K., Газизов Р. Р.

The relevance of the study is determined by the processes of transformation of the Russian mass media policy against the background of the Russian special military operation on the territory of Ukraine. The aim of the work is a comprehensive analysis of digital media content at the national level: information releases of "Channel One" and "Russia-1" TV channel; publications "Gazeta.Ru" and "Komsomol'skaya pravda". The goal determined the solution of the following interrelated tasks: 1) to reveal the structural features of the media under consideration: site navigation, TV release architecture, composition of media materials; 2) to reveal the problem-thematic perspective of media messages; 3) to etermine journalistic techniques and methods of covering events in the indicated publications and TV channels. The research methodology is based on the principles of systemic, structural and comparative analysis. The analysis revealed the following: the inclusion of the topic in the rubricators of newspaper websites, new hashtags in social networks; expressiveness of headlines and media materials that shape public opinion; the use of methods of attracting attention and influencing the mass consciousness; high audience engagement in social networks; linguistic diversity of materials, including the introduction of special vocabulary; a new problem-thematic paradigm of news broadcasting; dynamism and saturation of television materials, maximum visualization of military equipment; new faces and characters; strengthening the role of informal actors and their importance; use of historical analogies.

Keywords: журналистика, телевидение, медиапространство, television, journalism, media space, Digital Media, special military operation, специальная военная операция, цифровые СМИ