Факторы, влияющие на выбор медицинских услуг в педиатрии
he aim of the study was to examine the main factors affecting the choice of healthcare organizations and physicians by parents seeking medical care for their children in outpatient settings. The study analyzed 16 in-depth interviews and 178 questionnaires filled by parents whose children attended state budgetary educational institutions in Moscow. The qualitative study showed that 2/3 of respondents were not satisfied with pediatric medical care provided at public healthcare organizations at the outpatient level. The main benchmark of choice of a private healthcare organization by parents was recommendation of friends or relatives. The quantitative analysis showed that 67% of surveyed parents sought private medical care for their children during the previous year. The most popular type of the used paid medical service was a single visit to a private clinic (58.1%). Among the respondents who sought paid medical services, the majority attended healthcare centres once or twice a year. The analysis of the results also revealed that the level of welfare and the number of chil- dren in the family did not affect the frequency of using paid medical services.