Текст связей с общественностью в современной российской медиасфере
The paper presents the results of analisys of PR texts in Russian media sphere. The author analizes the main transformations of PR text in digital age.
The article shows the importance of philosophy Ricker for theoretical sociology. Perspectives of sociology associated with a combination of theories and theories of action events. Action theory developed in sociology and theory of events is not. Ricoeur philosophy - one of the possible intellectual resources in order to change this situation.
In the article the analysis of the current innovative discourse is given. The author researches the paradigms of innovative PR, media (new models, subjects, objects, etc.) and gives new concepts of researches and define a new paradigm of PR and media as collaborative ones. As a result, the author comes to the conclusion that the ontological status of professional communication in the innovation society changes.
The article examines the formation of monologue speech and the infl uence of linguistic laws of incorporation and contamination on this process. It contains analysis of the semantic structure of monologue carried out on the basis of key words and nuclear tones of theme centres and their prosodic depiction. The analysis was performed on spontaneous monologues. The results of the acoustic analysis and statistics data were obtained through the computer programme Speech Analyzer
The article deals with the attempt to consider the problem of learners’ lexicon revision, consolidation and expansion in the course of final classes, where back translation from the Russian language (L1) into English (L2) on the covered topic was implemented. The example of the course vocabulary exercises built on the principle of increasing difficulty is provided. The tests have shown that exercises on back translation facilitate vocabulary consolidation and expansion.
In this article the author attempts to explain the events occurring in the country taking into account the specificity of the Ukrainian political culture. From the point of view of the author, a key player in the Ukrainian revolution in 2014 was the Ukrainian society itself, and any attempt to comment the situation of modern Ukraine, first of all, should take into account civil conditions of the society itself. Qualitative state of civil society in Ukraine outrun the quality of the ruling elite, which inevitably provokes new confrontations and conflicts.
The present book will be helpful resource for pre-intermediate level (A1-A2) people aimed to systematize their grammar knowledge, enlarge vocabulary and improve reading comprehension activities (scanning, skimming, intensive reading) in order to prepare for different types of exams.
The book includes authentic texts from French media and Intrenet sites accompanied by a set of questions, exercises and tests. Many of them are based on french and russian placement examination tasks.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.